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It is a long held belief of many an economist that some industries are considered to be recession-proof. In contrast to companies which produce high cost, durable, luxury goods – posh cars, designer clothes, frighteningly priced jewellery – most recession proof industries produce ‘ soft goods’– necessities if you like. Recession-proof commodities are the products and services consumers use regardless of their economic status or level of income. Which is where the salon industry comes in. Hair and beauty services are long-agreed recession-proof services, particularly now, in an image-conscious world which dictates men and women looking their best at all times. But despite there being no room for slack in the grooming regimes of either sex, value for money does become a factor.
So now could be just the right time to stand back and take a measured look at how seductive your hair salon is to someone who has to make a calculated decision where to spend the budgeted £££s they’ve set aside to enhance their look. A time to reassess what you offer, what you lack; what’s working, what’s not; what you could dispense with and what you could introduce to enhance your salon business.
Salon Business Editor
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Calling all Corioliss fans! Get online and join ‘The Corioliss
Creative Team’ on Facebook, launched to encourage users to
discuss styling tools, share tips and talk about great ways to
use their straighteners. Members can post pictures of their
most creative styles, each month
Corioliss choosing a winner
to receive a Corioliss product of their choice (excluding the
C2 Swarovski Crystal model of course. Salon Business' Tracy
Coupar-Fox and Maria Weijers seen above with Jerome
Migliori from Corioliss at its launch..!) |
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Creating attractive, complementary hair colour to suit
a lady of a certain age is a piece of cake when terrific
professional skills combine with Color Suprême from
L’Oréal Professionnel.
Women would say they became ‘invisible’ to men when they
hit thirty, then it was forty but now, even with fifty-
something ladies, the notion doesn’t apply. There are plenty
of incredibly glamorous fifty and sixty-plus women out there
and their secret is simple: they are comfortable in their own
skin, know exactly how to make the best of
themselves and
look to you, the brilliant salon stylist to help them achieve
their best.
Check out the amazing transformations here... |
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Brunette trends
Whether you wish to take your client to a swirling fusion of melted chocolate or a lighter cappuccino-esque hue this month we discovers that brunette locks are an ever-fashionable and understated, beautiful choice. See more...
Dont miss your chance to
try L’Oréal Professionnel 's
vitamino color shampoo
perfect for coloured hair
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This month we asked our
experts how to
create a
successful red on clients.
Check out our online gallery
of ravishing redheads for
inspiration...
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