Technofruit Color By Alter Ego Italy: New Shade Additions
Clients can embrace summer sun-kissed styles with Alter Ego Italy Technofruit Color this summer, with three vibrant additions to the PPD-free colour range.
Redeveloped
The professional permanent hair colouring cream has been redeveloped, so the range of 23 shades provides 100% grey hair coverage and delivers extraordinary brilliance and shine.
Three New Additions
The popular Technofruit Color range sees three new vibrant additions – the Iris Red Series – in shades of 5/26 Light Chestnut Iris Red, 6/26 Dark Blonde Iris Red and 7/26 Blonde Iris Red.
Three Key Benefits
The Keratin Delivery System transports micro colour pigments, regenerating active ingredients and restructuring protein substances to strengthen and rebuild the hair’s internal structure. This offers three key benefits:
- 1 Maximum colour hold – the restructuring action of keratin and protein on the internal hair structure ensures the micro colour pigments remain in place.
- Brilliance – the mix of nourishing oils form a protective film around the cuticle, for smoother, shinier results.
- Anti-ageing action – the anti-oxidising power of Garcinia Mangosteen counteracts the formation of free radicals.
For more information on Alter Ego Italy products visit Sweet Squared Here.