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| October 20, 2021

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Talking colour shop – part 2

Talking colour shop – part 2
Joanne Charlton

Goldwell UK Guest Artist Nicola Smyth continues the second part of our blog on the business of ELUMENATION…

How do you educate clients on the benefits of ELUMENATION? 

Through consultations, visual marketing, YouTube videos, social media and we let them see it for themselves in the colour results. All of our stylists educate their clients on ELUMENATION and we include all of the ELUMENATION services in our colour services. This gives the stylist free reign to be as creative as they wish; our colour work has no limits so enables all of our stylists to create bespoke hair colours for all of our clients.

Has ELUMENATION increased client frequency in the salon?

It has helped increase client frequency and longevity as they can’t get the bespoke ELUMENATION service anywhere else. It really elevates your colour work and business.

Part 2 coming next week. In the meantime, find out more at