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| October 23, 2020

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Talking colour shop – part 3

Talking colour shop – part 3
Joanne Charlton

Introducing Goldwell UK Guest Artist Nicola Smyth in the last of our blogs on the business of ELUMENATION…

What’s your favourite Goldwell colour?

It’s so hard to pick as we use so much of all of them, but if I had to, Pure Pigments – it’s a game changer for your colour work. Elumen Play is my favourite colour product for photoshoots and show work though. It’s so easy to apply the colour and the shine is amazing. Plus it lasts 10-15 washes, so it’s easy to play around, with amazing colour results.

Why do your clients love their ELUMENATION upgraded service?

Their hair has never felt and looked better! Everyone wants to know what we’ve done to get it like that! It’s the ultimate luxury hair colour that gets everyone talking.

To find out more head to goldwell.com