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| September 25, 2020

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Alter Ego Italy Archives -

Get Autumn Trend Ready With Alter Ego Italy

October 5, 2018 |

Alter Ego Italy ensured stylists from across the UK were up to date … Read More

An Evening of Inspiration with Alter Ego Italy

July 18, 2018 |

More than 50 hairdressers were invited to an exclusive evening of inspiration and … Read More

Easy Steps For Festival-Ready Hair With Alter Ego Italy

July 7, 2018 |

An estimated 30 million people visited a UK festival in 2016, with figures … Read More

Discover Alter Ego Italy’s Latest Launch: Booster

June 13, 2018 |

Katie Perry recently went vivid purple, while Rita Ora opted for bright pink … Read More

AlterEgo Italy: The Story Collection

May 21, 2018 |

Once upon a time, in a land far away, a story of style … Read More

Alter Ego Italy: New Pastel Toner Shades

April 9, 2018 |

Pastel shades continue to be a client favourite, so make sure you have … Read More

Technofruit Color By Alter Ego Italy: New Shade Additions

March 4, 2018 |

Clients can embrace summer sun-kissed styles with Alter Ego Italy Technofruit Color this … Read More

Discover Alter Ego Italy’s New Additions

February 5, 2018 |

The Miracle Color Silver Maintain Conditioner is the latest addition to the Arganikare … Read More

Alter Ego Italy Appoints Pete Burkill as Creative Ambassador

January 28, 2018 |

Alter Ego Italy has appointed the renowned salon and session stylist, Pete Burkill, … Read More