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| June 30, 2022

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Summer training news

Summer training news
Fiona Ward

Looking to develop your skills this summer? Check out the latest training courses from Schwarzkopf Professional and ghd coming up this August…

Schwarzkopf Professional

Colour Decoded: World of IGORA – Cork, 8th August

Designed to increase and deepen your understanding of Schwarzkopf Professional’s premium colour range, this course will open up new, creative colour possibilities with the incredible IGORA Colour assortment. After just one day you will leave this seminar full of creative ideas and ready to work with IGORA in your salon. Contact: 0207 724 7931


Colour Decoded: Royal Master Academy – Dublin, 15-16th August

Join us and experience the best gold standard in colour education. The Royal Master Academy is innovative in its holistic approach to acquiring colour knowledge, immersing you in the IGORA Royal system. From the philosophy, interpretation and selection of the right shades, through to advanced application and the latest creative techniques, you’ll receive practical coaching and hands-on experience. Schwarzkopf Professional’s leading colour experts are on hand to help you translate the hottest fashion trends into wearable styles that suit each client’s appearance, personality and lifestyle to inspire and challenge you to further grow your colour business. Contact: 0207 724 7931


Essential Skills: Colouring Foundation Basic – London, 30- 1st September

This inspiring course covers five key colour modules- uniform, multitoned, effect, placement and graduation*. Plus, you’ll learn essential colouring techniques designed to fill the gap between basic and creative hair colour. Contact: 0207 724 7931


Grow My Colour Business – Glasgow, 9th August

Transform your colour business and increase your salon’s profit potential! We’ll give you all the industry tips & tricks to help build your revenue from ‘quick’ services to more detailed colour placements, as well ideas to ensure clients return on a regular basis. A brilliant seminar that can instantly build your existing colour business! Contact: 0207 724 7931



Total ghd Style – ghd Leeds Academy, 15th August

Description: Discover the features and benefits of the ghd styling range including the game changing ghd platinum® styler, our ghd hairdryers, ghd air® and ghd aura®, plus our must-have range of curling tools, ghd curve®. The format of the morning will demonstrate the five essential ghd techniques: the ghd 90-180 degree ribbon curls using ghd stylers (on horizontal, vertical and diagonal sections), the pre-blow technique with ghd aura® and the two essential ghd curve®wrapping techniques. The session will also cover the correct sectioning patterns and the ghd tools to deliver the best result for each technique. Contact: 0845 3301133 (UK), +44 (0)1924 423400 (ROI) or email:


Express Styling – Medusa Edinburgh, 8th August

Description: If time is often not on your side in your salon and you wish certain services could be completed more quickly, then this is the workshop for you. The express styling seminar will cover simple and quick hair-up techniques that will allow you to add an additional hair-up service without eating into the precious time available. This is a fashion-focused seminar that will teach you: how to quickly amaze and transform your clients’ hair with clever styling techniques, how to break down certain looks and understand the process of building a hair-up, which can then be applied to many more hair-up options and simple yet clever tips and tricks using various tools and products. Contact : 0845 3301133 (UK) or +44 (0)1924 423400 (ROI)


Fashion Editorial – ghd London Studio, 1st August

Description: Discover the exciting and challenging world of editorial hairdressing with award-winning stylist Zoë Irwin. Understand how to take a brief from a magazine editor, research, plan and design an editorial hair story. In Zoë’s unique and highly inspiring way you will leave the workshop knowing: how to get the basics of editorial hairdressing right, how to interpret trends, how to use wide and varied influences to create innovative and thought-provoking hair and new ideas and a new skill set. Contact: 0845 3301133 (UK) or +44 (0)1924 423400 (ROI)


Essential Social Media & PR – ghd London Studio, 22nd August

Description: Social media plays a key role in today’s salon marketing so don’t let your business get left behind. This dynamic workshop will lead you through the daunting social media maze and show you how to elevate your salon’s profile quickly and invest effectively. This workshop will explore all the main social media channels: Facebook, Instagram and Twitter and show how you can use each to talk to your existing clients and attract new ones, the PR basics such as writing a press release and getting it into the right hands. During the afternoon, Dafydd will demonstrate how you can put your new social media skills into practice. After creating a look in the studio, he’ll post it to his social media channels and track its progress to prove how easy and effective social media marketing really is! Contact : 0845 3301133 (UK) or +44 (0)1924 423400 (ROI)


Visual Merchandising – ghd London Studio, 15th August

Description: With an introduction to display and visual merchandising principles, this seminar will help you understand the basic principles of display product grouping. With practical tasks and group discussions, this seminar will help you: understand the key principles of in store window dressing and creating in-salon hotspot zones, effectively use promotions, colour and lighting within windows and in store, including the POS kit that is issued from ghd, understand the effective visual merchandising techniques used currently in the industry, understand effective customer flow and how to create the right shop floor layouts and create a regular plan for customer flow exercises. Contact number: 0845 3301133 (UK) or +44 (0)1924 423400 (ROI)

*Workshop will be on mannequin heads & live models