Schwarzkopf Professional Prepares to Get Back to Business
As salons across the UK and Ireland prepare for provisional reopening in July, Schwarzkopf Professional has created a reference book covering quick and easy colour services to support hairdressers in the busy and challenging weeks and months to come.
About The Guide
The Back to Business guide highlights six scenarios that Schwarzkopf Professional anticipates salons will be facing, based on their international experience. Each scenario is matched with suggested services, products, formulas and techniques to remedy the situation quickly, easily and effectively. Salons will also be able to use the guide to maximise on new services and launches from Schwarzkopf Professional that are perfect for the current climate: Igora Color 10 which provides coverage in just ten minutes; ChromaID which refreshes and tones without the need for patch testing and Bond Enforcing Color Remover for undoing any home colour experiments.
The Six Scenarios
1)My salon is getting ready to open and too many clients want appointments.
Concern: I need to see a lot of clients, while maintaining results and service.
Solution: Cost-effective colour services that are easy to apply and quick to develop.
Suggested products: Igora Color 10, Igora Vibrance, ChromaID, BlondMe.
Suggested techniques: T-section coverage, quick BlondMe contouring, ChromaID refreshing, neutralising and toning at home.
2) My returning clients have less money to spend.
Concern: My clients want a professional colour, but are on a reduced budget.
Solution: Creative colour placement to maximise results.
Suggested product: Igora Royal.
Suggested techniques: Fashion Lights colour placement.
3)My clients are visiting less frequently.
Concern: Clients have a lot of regrowth after an extended period away from the salon, and are planning to visit less often.
Solution: Low-maintenance balayage and glossing services.
Suggested product: BlondMe Bond Enforcing Premium Clay Lightener, Igora Vario Blond, tbh – true, beautiful honest.
Suggested techniques: Balayage and free-hand placement, tbh – true, beautiful honest for natural-looking glossing of natural colours.
4)I’ve reopened my salon and need to generate more profit.
Concern: What add-on services can I incorporate to boost my bottom line?
Solution: Quick technical services with dramatic results.
Suggested product: Igora Royal, Igora Vibrance, Igora Vario Blond Plus, BlondMe Toning
Suggested technique: Ten Foils, Glazing and Toning.
5)My client needs a colour correction.
Concern: My client experimented with box dye during lockdown and needs the result correcting without compromising the condition.
Solution: A thorough consultation and realistic plan to restore the hair.
Suggested products: Bond Enforcing Color Remover, Igora Vibrance, Igora Royal, Chroma ID or Igora Expert Mousse.
Suggested techniques: Lightening the hair, darkening the hair, changing the tone.
6)My clients have returned with damaged hair.
Concern: My client damaged their hair at home with box colour.
Solution: Restoring the structure of the hair from the inside out to improve elasticity and shine.
Suggested products: BlondMe Care, BC Fibre Clinix, BC Peptide Repair Rescue.
Julian Crane, Henkel Beauty Care General Manager for UK & Ireland, says: “Salons reopening is exciting news, but comes with its own set of challenges – from clients with damaged hair from home dye, to the realities of managing a busy appointment book and influx of clients. Colour is the most profitable part of a salon business but technical services are going to look a lot different in the next few weeks and months. That’s why Schwarzkopf Professional created this reference guide, that allows colourists and salon owners to identify, and prepare for, potential challenges and feel confident tackling whatever comes their way”.
Click the link to access the full Back to Business guide here.