Schwarzkopf Professional Launch #BLONDESOFTHEWORLD campaign + revamped haircare assortment
With salon clients often mistaking blonding with lightening services only, blonde can seem like an intense and exclusive option when it comes to hair colouring. That’s why BLONDME has launched a diverse #BLONDESOFTHEWORLD campaign to showcase that with BLONDME, there is a blonde for everyone, irrespective of skin colour, hair type, age or gender. The campaign highlights blondes from 9 global metropolises, each with their personal blonde story.
BLONDME Holistic Colour and Care
The desire for versatile and inclusive blonding services has never been higher – thankfully the BLONDME colour portfolio specialises in tackling every blonde hair need, complemented by the newly revamped BLONDME care range. With premium packaging materials, an improved assortment structure – including dedicated colour coding for easier shelf navigation – and upgraded technology, BLONDME care is the must-have home care range for all blonde clients.
BLONDME care offers targeted premium haircare to all blonde hair types, from fine-to-normal and normal-to-coarse. This line-up delivers stronger neutralization, offers dedicated purifying services to brighten up blonde tones and provides finishing products to perfect the hair.
• BLONDME ALL BLONDES Light Range is a lightweight nourishing system for blondes with fine-to-normal hair. With Mulberry Silk Protein Complex
• BLONDME ALL BLONDES Rich Range is an intense nourishing regime for normal-to-coarse blonde hair. With Cashmere Protein Complex
• BLONDME ALL BLONDES Detox Range is a purifying regime for all hair types. With Nordic Cotton Protein Complex
• BLONDME COOL BLONDES Neutralizing Range is a purple toning regime for blonde hair to help remove brassiness and neutralize yellow undertones for blonde hair. With Velvet Flower Protein Complex
• BLONDME BLONDE WONDERS are protecting hair perfectors. They can be used in combination with other BLONDME care products to finish every blonde look, adding shine and softness
The reformulation of the BLONDME Care line also sees the introduction of 3D Bond Creation Technology; creating a product portfolio that strengthens hair from within. The integrated 3D Bond Creation Technology works across 3 integral steps of a BLONDME Blonding Service, combining Bond Protection, Bond Creation and Bond Maintenance for ultimate care:
• Step 1: Colour – Bond Protection
Integrated Bond Enforcing Technology in BLONDME colour products interlinks with the hair fibre to enforce strong structural bonds for minimised hair breakage
• Step 2: In-Salon Care – Bond Creation
With integrated 3D Bond Creation Technology in all in-salon care products, it creates new bonds and stabilises the hair structure, for long-lasting strength and flexibility
• Step 3: Home Care – Bond Maintenance
With integrated 3D Bond Creation Technology in all home care products it maintains and strengthens hair in-between salon visits, prolonging in-salon colour results, with long-lasting shine
BLONDME Online, Social and Education
The NEW #BLONDESOFTHEWORLD campaign, co-created with global media and entertainment brand Refinery29 (@refinery29), showcases 9 diverse blondes from around the world, each with their own blonding story. Not only does the campaign celebrate the diverse world of blonde hair, it aims to alleviate the concerns around going blonde, whether this is among darker Asian or Afro hair types – be it fear of damage, losing the natural bounce of curls, or care levels.
With BLONDME becoming more diverse than ever, and the concept of blonde losing any geographical or ethnical boundary, Schwarzkopf Professional encourage the hairdressing community to showcase their own version of #BLONDESOFTHEWORLD.
Social Media Contest
To kick-start this global celebration, #BLONDESOFTHEWORLD will be launching a social media contest, opening up the opportunity for colourists to showcase their BLONDME looks to Schwarzkopf Professional for a chance to feature on the brand’s social platforms, as well as being entered into a competition to win.
Make sure you are following @schwarzkopfprouk on Instagram for the latest news and inspiration – use the #BLONDME and #BLONDESOFTHEWORLD hashtags when posting your BLONDME looks. For full launch details, iconic look inspiration and competition Ts and Cs please visit: schwarzkopfpro.com/blondme
Schwarzkopf Professional are dedicated to driving the hairdressing industry forward with a Blended Learning approach to education – combining physical seminars with the most engaging digital and online training opportunities.
Supporting the launch, a series of Blonde Specialist Seminars are available, as well as BLONDME’s own #BLONDESOFTHEWORLD Seminar. Learn more at schwarzkopfpro.com/askseminars