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| March 27, 2020

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#SBAwards New Category: Curl Specialist Sponsored by OUIDAD

#SBAwards New Category: Curl Specialist Sponsored by OUIDAD
Sam Robinson

Do you know your corkscrew from your beach wave? Can you cut and style every type of curl with panache? Do clients come to your salon for your curl expertise [or do you want them to]? If yes, this is the category for you! 

Who Can Enter

UK based hairdressers that offer curly hair services.

How To Enter

Entrants will need to submit an image of a curly hair look they have solely created. Via the online entry form, they will also need to tell us about their curly hair skills, relevant education and the steps to recreate their curly look. Shortlisted entrants may be invited to a second stage of judging.

What The Judges Are Looking For

– A demonstrated level of awareness on how to cut and style curly hair
– A beautiful finished curl look, created skillfully
– A dedication to the craft of curls

Curl Specialist Sponsored by OUIDAD

With 37 years of curl heritage, Ouidad is now in the UK, created specifically for curls. A spokeswomanfor Ouidad said: “There is a new texture movement coming and at Ouidad we’re ready and waiting to support anyone who wants to rediscover their curls. We believe that curly hair is a gift to be embraced and celebrated.It’s time to change the curl psychology!”

Ouidad are fully dedicated to empowering every curly-headed person to understand and love their fabulous hair. They believe no two curls are alike and never should be treated the same; curls have a language of their own and Ouidad speaks it. Not all curly hair clients feel empowered or able to celebrate their natural texture and that’s why they are committed to providing an exceptional service that is personalised, empathetic, truthful, respectful and proud.

They place education at the core of everything they do and are devoted to educating stylists and customers about the unique needs and solutions for naturally curly hair, using the best ingredients to strengthen every strand from the inside out:

Nourishing Botanicals – The highest quality natural oils and plant extracts create heathy beautiful curls. Balanced Moisture – All curls crave moisture, and Ouidad’s products are designed to hydrate the hair without heaviness. Breakthrough formulas – Advanced ingredients like their silk derived anti-frizz Nono technology delivers results you can see and feel.

Ready to enter? Download your pack #SBAwards’ Entry Pack here.