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| January 16, 2021

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#SBAwards: Here’s How to Nail Your Retail Salon Entries

#SBAwards: Here’s How to Nail Your Retail Salon Entries
Sam Robinson

For anybody to enter the Retail Salon category at this year’s Salon Business Awards, here’s exctaly what you need to know with a few hints on what our judges are looking for.

The category

The winner of this award has outstanding retail sales [as a percentage against turnover]. Their retail display is so eye-catching and their staff so well versed on all of the products that clients are begging to buy them.

Who Can Enter

UK based salons that offer hair services.

How To Enter

Evidence will need to be provided of consistently high retail sales. A good strategy including product education and staff incentives will score highly in this category. The winner will be selected by our judging panel in two stages.

What The Judges Are Looking For

– Innovative retail display
– Consistently high retail figures over the last three years [or as long as the salon has been open]
– Evidence of product education
– Well thought out strategies to increase retail sales, such as staff incentives

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“At Schwarzkopf Professional we are visionaries and strive to beautify the world with our touch and products.  We are ambitious, fuelled by our passion for our craft and are devoted and committed to every strand of it, which is why this year we are delighted to be sponsoring the Retail Salon of the Year category at the Salon Business Awards.

With a diverse variety of hair products and care regimes available, we are dedicated to providing salons with the perfect products and offer educational courses to boost skills in salon retail.
Our dedication runs throughout everything we do, including growing our salons businesses. We are and forever will be dedicated to the profession of hairdressing”.

Ready to enter? Get your Salon Business Awards’ entry pack here.