#RoyalTakeOver: Watch Lesley Jennison’s Facebook Live
The one and only Lesley Jennison will be hosting a Facebook Live session on Tuesday 23rd January at 6pm on the Schwarzkopf Professional brand page: @schwarzkopfprofessionalunitedkingdom
As one of the creators of the stunning new IGORA Dusted Rouge colours and collection, she’ll be talking all things #RoyalTakeOver and answering any questions you may have on the new colour range.
About IGORA ROYAL
For well over 50 years, IGORA ROYAL has brought hairdressers true colour in high-definition. Now it’s time to live life in even more colour, as Schwarzkopf Professional’s flagship colour brand introduces a truly inspiring year of colour! Continuing to lead in colour and trend expertise, IGORA ROYAL welcomes you to something very special… get ready for the IGORA #RoyalTakeOver!
For the very first time at Schwarzkopf Professional, six of the most inspiring colourists take over the IGORA ROYAL colour labs to create three dedicated shade collections – something that has never been done before! Schwarzkopf Professional have paired three of the world’s best colourists with three hair industry influencers to make the IGORA #RoyalTakeOver teams, each with their own unique colour creations.
About Dusted Rouge
UK-based, Schwarzkopf Professional Colour Ambassador, Lesley Jennison
(@lesleyjennison) and Brazilian Colour Specialist, Jean Philippe Santos (@phjean), re-invent reds with shades that range from subtle and barely there to deep, yet muted shades of vintage red (available from January 2018).
Looks & Services: DUSTED ROUGE
The IGORA #RoyalTakeOver DUSTED ROUGE collection offers an authentic, yet sophisticated take on reds with six unpolished shades, from barely-there red hues, to deep shaded vintage tones. Six additional shade mixes will also be showcased – created with the IGORA #RoyalTakeOver Pastelfier – an ingenious product that dilutes the intensity of all IGORA ROYAL tone directions to create amazing pastel shades.
New Colour Services
Two new in-salon colour services have been developed to create the key looks: Deep Rouge Extravaganza – Jean Philippe Santos’s signature look – sees a shimmering effect of different tone depths that look lighter from underneath. The deep, yet muted vintage reds create seamless tonal gradings that fade inside-out, adding a beautiful iridescence. Pastel Rouge Allure – Lesley Jennison’s signature look – sees a subtle combination of barely-there red hues with raw and subtle tones. Powdery flushes of pink and copper create sophisticated soft shade finishes.
All IGORA #RoyalTakeOver looks will be featured in Schwarzkopf Professional’s 2018 Essential Looks Collections, alongside dedicated digital campaigns for each IGORA #RoyalTakeOver shade collection. Behind-the-scenes inspiration, mood and tutorial videos, as well as interviews with the colourists will also be available via www.igoraroyaltakeover.com and the official Schwarzkopf Professional website.
Don’t forget, you can catch Lesley Jennison’s Facebook Live session on Tuesday 23rd January at 6pm on the Schwarzkopf Professional brand page here.