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| July 15, 2020

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Sam Robinson

Global hair and beauty manufacturer, Revlon Professional, has joined forces with the multi award-winning Westrow Academy in Leeds, Yorkshire, to launch its highly anticipated Revlon Professional Brands UK & Ireland Academy.

In The Heart Of Leeds

Housed within the second floor of the prestigious Westrow House Academy on Briggate in the heart of Leeds city centre, the 1,500 sq ft space has allowed the brand to take residence in a ten-year partnership that will offer the Revlon Professional and American Crew technical education teams, National Artistic Ambassadors, American Crew All Stars and brand affiliates unrivalled education in a state-of-the-art-setting.

Westrow Directors -

Cutting-Edge Design

The bespoke space, which has been developed and designed to meet the evolving educational needs of the brand, boasts a cutting-edge design that while unique to the brand, also works in synergy with the Westrow Academy. Fully equipped, interactive and digital, this innovative space has been designed to allow Revlon Professional’s brand partners in the UK and beyond to curate, create and educate. With a focus on technical agility, the academy also boasts a new ‘Revlon Professional Colour Bar’ alongside a backwash area designed for rituals and relaxation with mood enhancing lighting and accent walnut features for a contemporary, premium feel.

The Open Party

The Revlon Professional Brands Academy launch was marked with an opening party, where Revlon Professional General Manager UK & Ireland, Lisa Jackson, welcomed guests including key industry names, journalists, bloggers and influencers, with a champagne reception and stunning catwalk show that saw models rock the runway with fashion-forward looks crafted by the brand’s Global Influencer, John Vial.

Westrow Space -

Perfect Partnership

“Opening Revlon Professional’s first academy in the UK is a milestone for the brand. Opening it in conjunction with the Westrow Academy is the perfect partnership that reflects our shared brand values of passion for hairdressing and the hairdresser, commitment to ongoing education, teamed with continual improvement of standards and technical excellence in colour. The space design is clean, contemporary and perfectly equipped to deliver inspiring education that the hairdressers can take back to the salon, while its multi-function purpose allows us to create boldly across technical, theoretical and photographic areas,” said Lisa Jackson, General Manager, Revlon Professional, UK & Ireland.

Dedication To Education 

“We are thrilled that Revlon Professional has aligned itself with the Westrow Academy. Both brands are truly dedicated to raising educational excellence within the hairdressing industry in the UK and globally, and this partnership is testament to a dedication to education on both sides. We wish Revlon Professional and American Crew many happy years to come in their new hairdressing home,” said Westrow Academy co-director, Steve Rowbottom. 

For more information on the brands, visit Revlon Professional or Westrow Hair here.