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| July 15, 2020

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Sam Robinson

The incredible Identity Mood Salon recently opened its new premises in Via Farini in Modena, Italy. The Maletti Group was responsible for providing the salon furniture for the project featuring Maletti, Beauty Star and Nilo furniture, the first time all three brands in the Maletti Group have been involved in a collaborative project.

The Design

Opened in 2011, the Identity Mood salon is a real haven of relaxation and elegance. The environment was designed by the Chiara Silvestri interior design practice and is a fusion of luxury and elegance, where the furniture from Maletti Group has a central role, both with iconic and customised products.

The Inspiration

The inspiration behind the new salon-furnishing project was to create a feeling of individuality and sophistication in the new salon, an ‘Identity Mood’, where the comfort and exceptional design qualities of the furniture would provide an unforgettable relaxing experience to customers.

The Salon

The salon is divided into two floors. On the lower floor there is a working area where the Green Hug styling chairs, designed by Giovannoni Design, are the main feature and two Elvis barber chairs, produced by Beauty Star, feature boldly in the barber area. In the backwash area, the Noa wash unit from the exclusive Maison Sarah Lavoine line, presented for the first time by Maletti Group at Cosmoprof 2019, stands out.

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Gold Area

On the upper level, in the ‘Gold Area’, clients are welcomed by a vaulted ceiling that frames the interior. In this area the brand new Maletti Eden Wash Unit is situated. An innovative piece of furniture deemed “the new frontier of wellness” that offers a special service to the salons clientele with its hot steam treatment, which stimulates the hair and scalp and acts as a detox treatment. Maletti Musette styling chairs, designed by Elisa Giovannoni, complete this exclusive area.

Nilo Spa Design

Finally, the salon includes an area dedicated to relaxation with furniture produced by Nilo Spa Design. It contains two multifunctional, comfortable and practical beds: The Nilo Spa Design All in One and Iris Luxury.

About The Salon

The salon, owned by Rino Matta and Andrea Stefanelli, working as hairdressers and make-up artists, has evolved into an image consultancy that combines beautiful aesthetics and relaxation during the clients visit to the salon. According to Rino and Andrea, the ambiance has a central role for the customer because when well designed, both aesthetically and in terms of comfort, it gives added value to the experience of well being that is offered through the salon services. For this reason, the interior design studio, Chiara Silvestri, designed the salon to host standard, customised and branded products made specifically for Identity Mood by the Maletti Group.

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All 3 Brands

The Identity Mood salon is the first project to combine all three Maletti brands and was a privilege for the Maletti group to be involved with, as the salon has firmly established itself as one of the most forward thinking salons in Italy. Danilo Maletti commented, “To be involved with the design of Identity Mood was an incredible experience. With our brands we wanted to combine iconic and customised furnishings that would blend together to provide an elegant and refined décor, providing a beautiful, truly relaxing oasis.

For more info, visit Maletti here.