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| November 23, 2020

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Joanne Charlton

Redken kicks off the year with the newly announced musician and model Sky Ferreira as the new muse for Redken styling.

No stranger to the world of fashion, Sky has appeared at fashion week, sitting in the front row and DJ-ing at after parties – and even walking the Marc Jacobs runway this past season. She’s been featured in publications including American, French and British Vogue, W, Interview, Dazed and Confused and more.

She’s worked with top fashion photographers including Mario Testino, Inez and Vinoodh, Mario Sorrenti, Ellen von Unwerth and Terry Richardson, who shot the video for Sky’s single Red Lips.

Sky’s following on social media gives her a direct connection to her fans and lets them experience her hair and fashion transformations firsthand. As Redken’s new Styling muse, she’ll make her debut with images by famed fashion photographer Matt Irwin, shot on-location in NYC, plus a social media campaign that gives viewers a glimpse into Sky’s multi-faceted life.