R+Co Host UK Launch
On Monday 22nd August, Sadler’s Wells in central London provided a stunning backdrop for the UK launch of the creatively-stimulating hair care brand, R+Co.
Opened by distributor Creative Culture Brands managing director, Alastair J Gourley, the launch brought together many leading professionals from salons all over the UK.
The evening kicked off with an inspirational multi-chapter presentation projected onto the theatre’s impressive studio screen, capturing the audience’s imagination and showing how significant a brand can be, and what it can do for the industry.
Available to professional salons for the first time, R+Co’s co-founder and creative director Howard McLaren held court as he created ‘characters’ for the evening’s five models, crafting cuts utilising his renown razor cutting technique with complete articulation while narrating the evening with his inimitable humour.
Enlisting the help of a small team from the R+Co UK network, Jason Hall of Jason Hall Hairdressing, Julie Church at Gatsby & Miller and Dan Humphriss from Nicola Smyth Award Winning Hair, the team were all invited on stage to discuss the looks.
“I am very exited to bring R+Co to the UK. Even though we are based in the United States, we are a global-thinking brand that works on the international level,” said Howard McLaren. “Great hairdressing is about sharing ideas.”