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| October 21, 2019

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Indulge the 1920s with La Biosthétique

Indulge the 1920s with La Biosthétique
Joanne Charlton

The La Biosthétique International Beauty Stylist Award 2013 set Parisian hearts pumping with a theme reminiscent of The Great Gatsby. After its return to the big screen the passion of the 1920s has been reignited with its provocative fashion and the temperamental and indulgent dance the Charleston.

Inspired by this wild and romantic epoch, La Biosthétique dedicated the evening to this burlesque era. Where better to do it than The Pavillon, Champs-Elysées between the glorious boulevard of the same name and the fashionable Rue de Montaigne?

It pulled in the crowds with 800 guests from 28 nations arriving to find a huge La Biosthétique screen stretching up into Paris’ night sky to light their way

In-keeping with 1920s decadence, guests were treated to champagne and canapes as well as a black tailored fan for stylish cooling, while Siegfried Weiser and his sons Jean-Marc and Felix Christopher welcomed the guests.

Then it was left to presenter Emma Mylan to bring the 20 national stylists to the stage – decked out in feather boas, pearl headbands and dinner jackets.

Hair styling duo Sally and Jamie Brooks were responsible for choosing the winning look and it was Viktorija Vradii from the Ukraine, that received the gong, although Sally exclaimed: “You’re all winners.” The celebrations continued after the award ceremony with captivating show acts which led the party into the early hours of the morning.

With her enchantingly gamine look, a pageboy haircut with straight lines and a short, emphasised fringe, Viktorija from Odessa really impressed the jury. Now she can look forward to a high-calibre trend workshop with Alexander Dinter, Creative Director La Biosthétique Paris.

She said: “I’m overjoyed. I love creating haircuts with clear, graphic lines. Maria [her model] is the type of girl who looks good with this cheeky style, which is verging on tomboyish.”

For the colour Viktorija used various shades of brown to intentionally make the hair look ultra shiny and well groomed. “I’d never have succeeded without the help of my colleagues,” she adds.

An explosive firework of world class acts followed from aesthetic air dancing to erotic burlesque, captivating Charleston to breathtaking firedancing, finished with a stylised and witty tap dancing show.

Fred Astaire would undoubtedly have been proud.