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INOA to appear on TV as part of major ad campaign
Date Added: 2010-02-04
L’Oréal Professionnel is launching a high profile TV and consumer ad campaign based around a new breakthrough in colour called INOA.
The launch of this major campaign is something rarely seen in the world of professional brands.
Hitting the screens on 28th February 2010, this campaign will build on the successful advertising activity seen in National newspapers at the brand’s launch in 2009. The ads will help boost awareness and create demand to ultimately drive clients into salon.
The TV creative will closely reflect that seen in print media, emphasising INOA’s breakthrough technology and will be aired across primetime shows, to be screened first on Dancing on Ice, followed by top favourites Coronation Street, Emmerdale, The Bill, Grand Design and CSI.
This campaign will be further supported by an extensive consumer press campaign across all major glossy titles and online, bolstering a fully rounded 360°above-the-line programme.
