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May 2010
Date Added: 2010-05-05
Settle down and get comfortable for an inspiring read. After the hugely positive feedback on the wealth of informative features last month, Salon Business gives you just as much to keep you ahead of the game for May.
In the final instalment of the PR series (pg90), Sharleen Hunter analyses the marketing schemes of mega brands and says that you should do the same, however large or small your salon is. Also tackle the complicated and confusing subject of the current Eco Revolution (pgs 62-68). Do you know the difference between eco, organic and natural? Find out what’s what and you might just want your salon to join the revolution too; it could be good for business, as well as the planet. Other business-building advice can be found in our social networking report (pgs 106-110).
For those of you looking for education info, take a look at our spotlights on Sassoon and Sebastian Professional – two brands with very different, but very successful approaches to nurturing talent.
Our A la mode section sees an in-depth focus on two of our favourite men; our Industry Icon is the inimitable Errol Douglas, (pgs 94-99) while back on pgs 72-76 it’s all about the brilliant Desmond Murray. Lots of insights and lots of hilarious pix (thanks Errol!).
Needless to say there is loads more in this jam-packed edition, and anyone interested in taking their business to the next level should have the highlighters at the ready.
Read our latest issue, click here.
