Bologna, Italy played host to more than 60 countries earlier this month as Oway the sustainable, biodynamic hair and beauty manufacturer hosted an international gathering to launch its much-anticipated global education programme.
During the event which saw the award-winning Westrow Artistic Team present nine models to the international audience in a show entitled Artigiano (Artisan), it was announced that Westrow Co-Director Steve Rowbottom is set to take on the role of Global Education Ambassador for the brand, with immediate effect.
He is the 2017 British Hairdressing Business Awards Business Director of the Year with his business partner, Marc Westerman and will bring a wealth of experience to the role. A culmination of his 30-year heritage with the multi-award winning Westrow brand that boasts 11 salons across Yorkshire and an award-winning educational academy in the heart of Leeds.
This will enable Oway to illustrate the brand values through a unique education programme headed up by Steve on a global scale covering colour, cutting, session, foundations and disciplines, ensuring that salons from its 60 countries are educated to the same exacting standards. A unique global language of hair will also be created specifically for the brand allowing the values and techniques to be cascaded and communicated effectively via the brand’s distribution channels.
Oway salons will also have the unique opportunity to visit the Westrow academy in Leeds for three-day diplomas while Westrow will be on hand to offer bespoke education to the brand’s key accounts.
A Word From Steve
“Education is at the heart of the Westrow brand and I’m thrilled to have been appointed as Oway’s Global Education Ambassador. This collaboration is hugely exciting, and I look forward to developing an educational programme that incorporates an international language of hair to facilitate all of Oway’s educational needs,” said Steve Rowbottom.
Find out more about the brand on the OWAY site.