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| November 27, 2020

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New JOICO Zero Heat air-dry styling crèmes

New JOICO Zero Heat air-dry styling crèmes
Sam Robinson

These days, “air-dry” is the new “blow-dry”! Introducing NEW JOICO Zero Heat air-dry styling crème – the no-heat, no-hassle styler you need when you want to air-dry style and still look polished. With two personalized formulas ― for fine/medium and thick hair ― that define and enhance your hair’s natural texture (while keeping frizz in check all day) it’s “no-blow” styling freedom for all. Just scrunch, tousle, and go!

The Best Bits 

• Style your hair in seconds and save time
• Minimizes frizz and enhances hair’s natural texture
• Reduces natural drying time
• Provides 24-hour humidity control
• Retains your natural, air-dry look for up to 24 hours
• Boosts shine
• Leaves no sticky residue

Two Personalized Formulas

• Zero Heat for Fine/Medium Hair – Without the weight of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine.
• Zero Heat for Thick Hair – Take back your natural waves and curls with Zero Heat for Thick Hair. Without “crunch” or stiffness, this air-dry formula reins in the often uncontrollable volume and frizz of coarser strands.

joico air dry - www.salonbusiness.co.uk

Easy To Use

Work a small amount through towel-dried hair. Scrunch and twist to enhance texture. Allow to air-dry.

What’s Inside

• Rosehip Oil – Rich in anti-oxidants, vitamins & Omega acids – easily absorbed into the hair without feeling greasy; helping to hydrate, add smoothness, and shine.
• Flexible Polymers – Multi-functional polymers help create flexible hold to define natural texture and provide long-lasting style retention without a sticky feel.

For more info on the brand, check out Joico here.