L’Oréal Professionnel has revealed its two new international spokespersons for 2017, Instagram icon Hailey Baldwin and Taylor Hill, currently the most popular Victoria’s Secret Angel. These two muses will be embodying L’oreal Professionnel’s top launches this year.
At just 20-years-old Hailey Baldwin, who is daughter of actor Stephen Baldwin and niece of Kim Basinger and Alec Baldwin, is a big name on today’s fashion scene. A highly-sought-after model, she has already appeared on the covers of some well-known magazines including Love, Tatler, L’Officiel and Marie Claire and boasts an impressive 8 million followers on her Instagram account. She will front the brand’s spring/summer and autumn/winter It Looks created by French stylist Vanessa Bruno. This partnership has brought forth 24 new shades inspired by nature for the INOA range.
“It’s amazing how just a new hair color can change everything,” says Hailey Baldwin. “I feel as though it even affects my mood. With the INOA by Vanessa Bruno professional hair color I feel like another Hailey!”
Taylor Hill, is also creating a stir. The American model has worked for brands such as H&M and Forever 21 and has walked in numerous Fashion Week catwalks.
“I’m extremely honored and very proud to be an ambassador for L’Oréal Professionnel. Hair is an important aspect of my work, so I need to take good care of it. With L’Oréal Professionnel I know my hair will always look beautiful, shiny and healthy as if I’ve just stepped out of the salon!” she says.
Taylor will be the face behind the big re-launch of L’Oréal Professionnel’s emblematic Série Expert hair care range including the new Powermix.
In terms of hair color, she will be the face for the Majirel Color Correction campaign, a coloring service inspired by how women can add radiance and enhance natural colour with makeup.
“We’re delighted to welcome Hailey Baldwin and Taylor Hill into our L’Oréal Professionnel family. They embody a new generation of women that is both addicted to fashion and ultra-connected, women who express their personality through hair color and style to transform themselves just like with make-up. L’Oréal Professionnel has both the ambition and strength to address these needs, thanks not only to its broad portfolio of innovative products and services but also its talented Hair Artists whom we work with worldwide,” says Marion Brunet, L’Oréal Professionnel International General Manager.