NEW: Discover The Electric °C-1 Serum with Rose Extract
The new Electric °C-1 English Rose Serum is a light, non-oily, invisible oil serum that repairs hair, reduces split ends and offers protection from UVB rays. The serum gives a photo-ready finish and a luminous shine to every hairstyle, creating definition and texture. It is simply a must-have for photoshoots and salon stylists and is a customer bathroom essential.
What’s Its Secret?
The new formula contains 17% English rose extract. This intuition came to Mark Woolley – Hair Stylist, Founder and Creative Director of Electric – from the roses harvested on the grounds of Electric’s Falmer Court in the Sussex countryside. Mark Woolley said: “If we think of roses, we immediately think about a delicate, shining, and elegant effect and I wanted to recreate this feeling within the product. This serum is the finishing touch for picture-perfect hair; it creates definition, texture and can be added to natural or styled hair for a glossy, healthy finish.”
How To Use
Before blow-drying, rub a pea sized amount between your hands and gently run through your hair from root to tip, to ensure hair is silky smooth once dry. Or, apply to dry ends to create the perfect finish.
Founded by award-winning hairstylist, Mark Woolley, the Electric brand encompasses the Electric Studio, Electric Education Academy, bespoke salons in key cities; London, Brighton, Oxford, Reading, Liverpool and Edinburgh, as well as the award winning Electric Professional Product range. Electric’s products were launched as the perfect toolkit for the Electric Artistic Team. After working across television, glossy magazines and catwalks for over 20 years, Mark believed it important for the team to achieve editorial results with ease; on set, in the salon or at home.
Electric °C-1 English Rose Serum RRP – £17.50. For more info, please visit Electric Hair here.