When it comes to curls, there’s no one size fits all approach. We know that no two curls are the same, and it can be frustrating to navigate hair that’s not quite curly and not quite straight. That’s why we created Curl Shaper™, specifically formulated for your hair texture with curl-friendly ingredients—you’ll finally discover styling solutions that work for you.

Loose Curls Need Volume Without Weight

Long, lithe, and lovely, the loose curl bends in gentle s-shaped curves. Think: beaches, Sunday mornings, finger twirls. Easy, playful, and fluid, the loose curl is best kept happy with airy sprays and volume-boosting foams. The loose curl needs light ingredients and nourishing hydrators that create fullness and lift—too much weight and these waves fall flat. Our amplifying range of specially formulated products allows your loose curls to be effortlessly exquisite—with movement, texture, and bounce.

NATURAL PROTEINS

Natural Proteins (like Hydrolyzed Wheat and body-boosting Silk) strengthen even the finest of curls, building voluminous lift and silky movement.

LIGHTWEIGHT POLYMERS

Lightweight Polymers define, accentuate, and embrace your natural curl pattern with light, touchable hold.

BOTANICAL HUMECTANTS

Botanical Humectants (like Arnica, Rosemary, and Green Tea) infuse moisture and shine into each curl, activating curl formation and promoting hair health.

Good As New Moisture Restoring Shampoo

Curl Conundrum: “No matter how many styling products I use, my curls are still not defined.” Consistently shaped curls start in the shower. While frequent cleansing can deplete strands of essential oils, this oil-based shampoo is gentle enough for daily use and won’t leave strands greasy or weighed down. It mimics your hairs’ natural oils to cleanse, hydrate, and refresh loose curls, restoring essential moisture as you wash.

Benefits

• Cleanses without stripping or drying
• Adds moisture to help restore natural curl pattern
• Boosts shine and moisture levels

Double Duty Weightless Cleansing Conditioner

Curl Conundrum: “I avoid heavy conditioners that weigh my curls down.”
Dry curls can fall flat, too. This featherlight formula can be used in place of a shampoo for a gentle moisturizing cleanse, or as a conditioner to boost hydration and manageability. It removes dirt, oil, and build-up while also nourishing to enhance definition and your natural curl pattern.

Benefits

•Conditions curls and infuses moisture to help enhance
natural curl pattern
•Aids in detangling process
•Reduces frizz and flyaways

Memory Maker 3-in-One Revitalizing Milk

Curl Conundrum: “I try layering styling products to find my perfect curl cocktail—no luck.”
Curls need to be properly prepped before they are styled. Infuse hydration and encourage curl definition by applying this pre-styling primer—or use it as a leave-in conditioner or treatment to revitalize and restore dry, stretched-out curls.

Benefits

•Helps restore texture and definition to natural curl pattern
•Helps reverse signs of heat and chemical damage
•Boosts curls’ strength and softness

Styling products with certain oils and waxes can be too heavy for finer curls. This light-as-air jelly activates loose curls for smooth definition, volume, and hold without weighing them down. Curls are left soft and defined, without any crunch.

Out of Thin (H)air Volumizing Jelly

Curl Conundrum: “When I use styling products to try to enhance my finer curls, my hair falls flat.”

Benefits

•Volumizes and defines loose curls and waves
•Natural hold maintains definition all day with zero crunch
•Infuses nourishment for healthier, frizz-free curls

Take Shape Plumping + Defining Cream

Curl Conundrum: “My thick curls are so dry but heavy styling creams don’t do the trick.”
Medium-to-thick textures need more moisture, but heavy is not always better. When loose curls lose their shape, this lightweight cream builds body and definition from the inside out. It establishes a curl memory so curls can reform, giving you soft, natural looking movement every time.

Benefits

•Specially formulated for medium to thicker textures
•Plumps and defines loose curls and waves
•All-day definition with zero crunch

Bounce Back Reactivating Mist

Curl Conundrum: “My curls look great on day-one, but by daytwo and three they are stretched out and frizzy.” Dehydrated curls and waves tend to wilt. Bring second- and thirdday strands back to life with this spray that combines the benefits of a curl refresher and a leave-in conditioner. It gives an energizing boost of moisture to restore curl definition back to its day-one glory.

Benefits

•Encourages definition and helps protect your style
•Restores curl consistency on second and third day styling
•Infuses moisture back into curls

To find out more about the brand, visit Ouidad here.