As part of their ongoing support of Breast Cancer Now, ghd is encouraging salons to add a splash of pink to their styles this summer. The #myhaircares campaign will inspire stylists to add an array of pink accessories to hair, then share the results on social media. Each week, one stylist will win a spot prize for their style – as well as being featured on social and continuing to raise awareness of breast cancer and ghd’s ongoing support of the charities that fight it.
From baby pink bows and bobbles to fuchsia flowers and fabric, ghd will be sharing inspiration to get salons up to speed with all of the ways that pink accessories can be incorporated into the hair this summer. There’s no shortage of hair adornments to choose from and recent runways serve up no shortage of ideas – from an abundance of ribbons and gypsophila at Rodarte’s Spring/Summer 2018 show to sleek black bows on the catwalks of Tory Burch, Marchesa, Temperley and Rochas, current hair trends are all about accessorising all areas.
To stand out on social media, ghd is sharing its top tips for creating the perfect Instagram feed. Whether you’re participating in the #myhaircares campaign or just want to build your profile, here are ghd’s tips for building your salon brand on Instagram.
- Define your brand, online
As a salon business, you’ll already have a brand – the colours you use in your branding, the design and look of your salon, the sort of hair that you’re known for. All of this should be reflected in your social media, as an extension of your brand. If you’re known for graphic cuts, your Instagram profile should reflect that – clean lines, white space, clear images. If, on the other hand, you’re all about rainbow-coloured mermaid hair, there’s room for your profile to be a little more fun and flirty. Having a clearly-defined brand on social media doesn’t just mean posting hair either. The best brands in fashion and beauty use their profiles as a moodboard and you should do the same. Posting inspiration shots builds a more comprehensive view of who you are as a brand and the things that inspire and influence you. Interspersing them amongst your hair shots will lead a to brand with a story and gravitas.
- Switch to a business account
If you haven’t already, switch your profile to a business account – it’s a quick change in the ‘Settings’ section of Instagram. As soon as you do this, you’ll get access to all of your analytics; which posts perform best, what time is most effective for you to post, the kind of audience that’s looking at your work. You can then use this information to plan and schedule your own social media calendar for more effective results. Switching to a business account will also add a handy ‘Contact’ button to your profile, so followers can get in touch with you using just a tap.
- Have a plan
You don’t have to be a social media strategist to have a successful plan of action for your salon’s profile. Create a calendar that’s achievable for you and stick to it, then build on it. You might begin with three posts a week, posted every Monday, Wednesday and Friday. Keep it small to begin with, and just make sure that you stick to it. You can always grow it as your confidence increases. Get into the habit of asking your stylists to take before and after shots with every client too, then share them on a WhatsApp group or a file-sharing site like Dropbox. That way, you’ll have no shortage of content to share at any given time – and it means that you, the person in control of the social media account, can assert full quality control over what’s posted and when.
- Take great photos – and get your clients to do the same
You don’t necessarily have to be a photographer to take great photos of your clients. Create a photo wall, where you know you can always take great shots. It should be somewhere with plenty of natural daylight and a clean, clear backdrop with no distractions – a white wall is ideal. Try and vary your shots too, so it’s not just loads of pictures of the back of a head. It goes without saying that you should ask if your client is OK with it and don’t waste too much of their time if they’re in a rush or aren’t up for it. Many people prefer to take selfies than pose for a picture and that works too – come up with a salon hashtag and share it on your mirrors and in the bathroom, so that people feel inspired to use it. Track the tag on Instagram, and repost the photos that you love.
- Be social
Social media should be just that; social. It’s not just about you showing off everything you do – to make it really successful, you need to interact. Like other people’s posts, leave comments and get into the habit of liking comments on your posts that other people leave too. It all helps get your name out there and grow your brand, particularly when you interact with other local businesses or influencers.