Muse of London Launch #ColourCocktail Campaign and Colour Menu
- Sam Robinson
- On July 11, 2019
Each season the colour renowned salon, Muse of London, launch a new colour menu to attract current and new clients into the salon. This summer sees the launch of Muse’s #ColourCocktail Campaign and colour menu, which features the Muse of London 2019 photo-shoot images and super on trend hair colours for the season.
Shades on the brand new colour menu include Blue Lagoon, Dirty Martini, The Pink Lady, Kir Royale and Pina Colada (taking inspiration from classic and favourite cocktails!). It was important to Muse to have a variety of vibrant shades, muted and soft pastel shades and also a copper toned colour for those who want to opt for something a bit different but not too ‘out there’. With the Pantone Colour of the Year being Living Coral it was also important to Muse to have a shade similar to this on the menu that would be a favourite amongst Muse clients.
Although the new colour menu may look as though it’s not for the faint hearted, each shade can be tailored to the client and is incredibly versatile. Services to create the looks on the menu include balayage for Pina Colada, copper highlights for Kir Royale, prelighten and colour/toner or colour only depending on the client’s current hair shade for Blue Lagoon, The Pink Lady and Dirty Martini. If the client does not want to go for a colour such as the The Pink Lady all over, the shade can be tailored to them and can be created using a balayage service or colour flashes to give the client a colour that’s tailored to them and more suitable for their personality and lifestyle.
To help with the launch, each shade on the new colour menu will be promoted on social media to clients, discussing information on how the shade can be created and colour appointments will be available to press and influencers in the London area that are keen to spruce up their look and try a tasty new hair colour for the warmer months.
On Trend Colours
Owner of the salon, Mark Weston, commented “at Muse of London we constantly want to offer our clients the very best services and our seasonal campaigns and colour menus allow us to always offer our clients something new and exciting. We loved the final look of our 2019 photo-shoot images and incorporating these into our new menu was important. The hair colours are very on trend for 2019 and as client’s are becoming a bit more adventurous with hair colour this year launching this menu this summer seemed perfect.”
For more information on the brand, you can visit Muse of London here.