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| April 3, 2020

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Lulu Guinness AW18: Zoe Irwin X ghd

Lulu Guinness AW18: Zoe Irwin X ghd
Rebecca Parker

The iconic British brands ghd and Lulu Guinness joined forces to create an 80s inspired hair look for the Lulu Guinness AW18 London Fashion Week presentation. It’s the brand’s first LFW showcase in it’s 28 year history.

Inspiration 

Lead by ghd UK ambassador, Zoe Irwin, the hair look was inspired by iconic 80’s film ‘Desperately Seeking Susan’.

ghd perms aw18  - www.salonbusiness.co.uk

The Trend

“80s hair is having a real revival at the moment, so we have created a twisted, disco look that feels free and bouncy, with great height and volume. The hair looks and feeling glossy and healthy, as opposed to the original crispy curls of the era.” – Zoe Irwin

Find out more about ghd products at ghd hair here.