Linton & Mac Predicts Hottest Men’s Hair Trends For SS19
Linton & Mac’s Men’s Specialist, Ross Hulme predicts the hottest men’s hair trends for SS19.
THE NEW TEXTURE: UNKEMPT CURLS
Louis Vuitton, Dries Van Noten and Giorgio Armani are just a handful of the Spring/ Summer 19 shows where models’ natural waves were embraced, with curls being left to take on an unkempt appearance. Next season, I expect to see more men embracing their natural waves and using products to encourage their curls, and think this trend for mussed-up, dishevelled, unkempt curls will really take off. This trend is all about embracing your individuality, rather than going against your hair’s natural tendencies, and is another example of fashion moving towards more relaxed, fuss-free, unstructured styles, that are easy to wear and require minimal maintenance, such as this look from our BAE Before All Else collection.
THE NEW FRINGE: BABY BANGS
Bangs have been bang on-trend for a few seasons now, and with ‘baby bangs’ becoming a hot trend in women’s hair, men are likely to follow suit – particularly if Fendi’s fringe-heavy S/S19 show is anything to go by. In terms of fringe length and style, I’m already starting to see our male clients shunning the floppy eyebrow-skimming 90’s boyband-inspired fringes that have been huge over recent seasons, and starting to request short blunt fringes, like the ones we created for Linton & Mac’s Pink Mint collection.
THE NEW FINISH: DUSTY
I predict we will be seeing a lot more dusty textures over the next few seasons, with hair being worn less defined and more dishevelled than we’ve been used to seeing lately. Wood Wood’s London Fashion Week Men Spring/ Summer ‘19 presentation is a great example of this trend playing out – models there wore their hair free flowing, with locks appearing weather worn and wind-blown, with an abundance of natural texture. It’s a trend that signals a move away from the perfectly polished looks of seasons past, and styles that were set with pomades and wax and that looked structured and defined.
This trend is characterised by a dry texture and soft movement, which works equally well on long and short hair. To recreate it, use products that give guts to the hair, such as a texturising salt spray, and that leave a dry, almost powdery finish, such as dry shampoo. This style from Linton & Mac’s Just Seventeen collection is a great example of this trend in action, and shows just how fresh and modern it looks.
THE NEW BEARD: TAILOR-MADE
I predict we will see a more tailored approach to beards and moustaches in SS19. At Linton & Mac we’re seeing an increase in our male clientele fading beards into hairlines if the sides are tapered, so I predict this will become a key trend in 2019, as seen in our Undone Bridal collection. If hair is longer, beard shapes can still be tailored to enhance a client’s face shape and overall image. Clients these days have much more knowledge when it comes to beard care, so the well-kept beard trend looks set to continue.
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