LINDA STEWART, RAINBOW ROOM INTERNATIONAL: TOP 5 TIPS TO KEEP CALM AND CARRY ON
LINDA STEWART, OWNER OF RAINBOW ROOM INTERNATIONAL WITH ALAN STEWART SHARES WITH US HER TOP 5 TIPS TO KEEP CALM AND CARRY ON.
It’s such an uncertain time at the moment and no one knows what the next few months will bring. At this time, the best thing we can do are to keep calm, carry on (where possible) and try to stay as positive as possible. Being a twelve-salon salon group, we have a large number of staff we need to keep at ease and safe during this time, as well as a large number of client’s across Scotland. Below is a list of the five things we are doing to keep calm and carry on and that we recommend for other salons to help support their business, and also to support the wellbeing of themselves as salon owners and their team.
1. Communication Is The Key To Success.
Communication is so important to be a successful business, and it always will be. To ensure clients are still visiting and purchasing from your salon (whether it be gift vouchers or salon products), you need to communicate with them regularly.
At this time, it’s important to spread as many positive messages as possible and be honest with them to ensure your client’s feel safe and at ease and for them to still want to come and visit the salon. You can communicate with your client’s via text, newsletter and also via social media – there are so many ways you can reach out and tell them what you are doing in the salon to keep them safe and to keep them coming to the salon. Always keep your client’s up to date with the precautionary measures you are taking in the salon in regards to sanitisation but also continue to post happy photos of client’s showing off their gorgeous new hair. This is a stressful time but we do want to encourage clients into the salon for some hair TLC and for some pampering and relaxation time.
You can also recommend purchasing gift vouchers and other initiatives you have in place for the client’s to support your business, and if they can’t come for the appointment now, for them to come in the future.
As some schools are now closed, it’s also a great idea to post on your platforms hair looks for kids (plaits and ponytails) for further engagement to your brands social media platforms.
2. Look After Your Team’s Wellbeing.
Spreading positivity during this time is essential – especially to your team so that this positivity can rub off on their client’s. It’s important to give your team regular breaks between client’s, ensuring they have time to have a snack if they need one, drink plenty of water to keep themselves healthy and also just to have some time to relax between appointments. We also recommend our team to go out for walks during breaks to get some fresh air and take some time to really relax.
3. Increase Your Offerings To Clients Where Possible.
This can be done by offering gift vouchers for client’s to redeem towards an appointment at a later date. If you have the ability, you can also deliver salon hair products to clients, ensuring they are stocked up on their hair products that they may not be able to get from supermarkets during this time. Having an online shop is also great, as client’s can purchase your products online and have them delivered straight to their door.
4. Help Local Businesses.
Many salons themselves are local businesses and where possible, we need to help support and look after our local businesses. You can do this by teaming up with a local café and offering sweet treats to client’s during their appointments, which increases the client’s experience and also helps the local café who may not be getting as much clientele during this time. Helping food banks is also a great thing to do during this time. Food banks are lacking food, and salons can help to gather food for their local food banks and help those in need who can’t get the groceries and shopping they require. Social media is also great for helping local businesses – sharing businesses in the community, liking, sharing and commenting posts. Everything helps and we all need to stick together.
5. Spread Positivity.
Smile and share smiling photos on social media. Talk to your team and support them anyway you can. Think positive thoughts and encourage your team to do this too. Focus on the good and the good will come. There will be a time we will look back on this, where this situation will pass and we will come back stronger than ever. We need to stay strong and spread positivity and kindness as much as possible!
For more information about the brand, please visit Rainbow Room International here.