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| December 17, 2018

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LFWM: BEN SHERMAN SS18

LFWM: BEN SHERMAN SS18
Rebecca Parker

The SS18 collection takes inspiration from the bohemian and psychedelic movements of the 1960’s. Embracing the effortless style and flamboyance of the 1960’s ‘peacocks’, a moniker given to men who pioneered a distinct and colourful dress sense, the collection sees traditional patterns given a contemporary twist for the modern man.

Hair Inspiration: “The main reference this season was George Harrison and Mod culture. We called the hairstyle the ‘Mod comb over’. We let all the models have their own style and texture but the key was that it was dry. My hero product was definitely the OSIS+ Session Label Volumizing Mousse. It added volume without making the hair heavy and created a dry texture exactly the way I wanted,” says lead stylist, Maarit Niemela.

GET THE LOOK
Step 1: First apply OSIS+ Session Label Volumizing Mousse to slightly damp hair and blow dry the hair with a small round brush.

Step 2: Starting from the back use small curling tongs to give the hair texture but giving the affect that hair has been tonged in a lazy way. Work with random sections of the hair to give a bend, slight curl and kink to the hair.

Step 3: Use a small amount of the OSIS+ Miracle 15 on the ends to tame any fly away hair. If the hair is fine, add some OSIS+ Session Label Powder Cloud and OSIS+ Dust it.

Step 4: To finish the look, remove the clips and spritz with OSIS+ Hairspray.

Ellie Bond from Spargo said: “It was amazing experience assisting at LFWM this season, there was such a buzz backstage and during the presentation. Maarit Neimela’s late 1960s mod combover really complimented the collection and I loved being part of it!”

“Being a part of London Fashion Week Men’s was a fantastic experience, I was so excited to work on the Ben Sherman show. Maarit Niemla and the rest of the team were fabulous to work with, the environment was so relaxed it was quite refreshing. I learnt how to create the perfect “mod combover” which was a very particular look but Maarit was there to help us all get it right! I had a fantastic day with a very lovely artistic team!” – Evie Hepworth, Barrie Stephen.