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| December 17, 2018

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LFWM: GQ PRESENTS PRONOUNCE SS18

LFWM: GQ PRESENTS PRONOUNCE SS18
Rebecca Parker

Inspired by the mysteries shadows captures from Junichiro Tanizaki’s photography series and the print series of ‘Deep Sky, 1984’ by James Turrell, this S/S 2018 collection is about the interstice and shades between cloths’ layers inspired by east and west aesthetics on shadows. This latest collection, which in praising of shadows from Li and Zhou, is an exquisite reflection of the designers’ ‘anti-decorative’ approach to design.

Hair Inspiration: “The designer wanted to create a look that was tough, graphic and modern, so I worked with a wavy look but add a sculptured, modern element to it. The Schwarzkopf Professional OSIS+ Soft Glam smoothing serum added the extra gloss I needed for the look, giving it extra sheen and diamond shine,” says lead stylist Teiji Utsumi.

GET THE LOOK
Step 1: Run OSIS+ G.Force through the hair for hold and texture and then create finger waves throughout the hair.

Step 2: Once your finger waves have set slightly, remove the hair clamp and break up the wave gently by adding the Schwarzkopf Professional OSIS+ Soft Glam Smoothing Elixir.

Step 3: Finish with a blast of OSIS+ Session Extreme Hold Hairspray to fix the look.