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| November 24, 2020

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Keratin Complex unveils KCSMOOTH Heat Activated Smoothing System

Keratin Complex unveils KCSMOOTH Heat Activated Smoothing System
Sam Robinson

Keratin Complex unveils their newest, transformative professional smoothing treatment – welcome to KCSMOOTH™ Heat Activated Smoothing System!

Always Innovating

Keratin Complex® revolutionised the professional hairdressing industry and quickly became the leader and innovator in the salon smoothing category with their award-winning Natural Keratin
Smoothing Treatment. Keratin Complex has continued to innovate and expand since they launched with more comprehensive smoothing options, professional hair colour, styling and care products.

KCSMOOTH™

KCSMOOTH™ delivers maximum manageability in under 2 hours thanks to its unique 2-step, heat-activated system. This addition to the Keratin Complex smoothing treatment portfolio contains a new proprietary blend of Signature Keratin, amino acids and antioxidants that instantly conditions, strengthens and repairs damage for healthier, more manageable hair with results that last up to 3 months!

MUST HAVE Salon Treatment 

    •  Same-day style with zero downtime.
    • First-ever treatment to feature violet pigments to help neutralise brassiness.
    • Tames frizz and restores shine, leaving the hair silky smooth and healthier-looking.
    • Makes blow-drying faster and easier, while providing vital heat protection.
    • Delivers cumulative results – the more times it is used, the smoother and straighter hair
      becomes.
    • Coconut-water based formula is incredibly hydrating to prevent breakage and damage.
    • Contains Jojoba that is rich in vitamins and minerals, keeping the hair and scalp
      nourished and healthy.
    • Quicker service that takes 2 hours or less!
    •  Results last up to three months.
    • Clients go home with KCSMOOTH Restorative Leave-In Lotion, the essential aftercare to
      maintain longevity and effectiveness of the treatment.

About The Treatment

The KCSMOOTH™ Restorative Leave-In Lotion is the second and final step in the KCSMOOTH™System and is also the necessary take-home product designed extend the life of the treatment. This lightweight spray-lotion is packed with a blend of keratin and extracts to increase the moisture content of the hair, restoring luster and body, while increasing manageability. This multi-functional lotion also preps and conditions hair for quicker, polished blowouts while providing heat and UV protection. It’s also is the perfect detangler, making both wet and dry combing easier and stress-free!

KCSmooth-Treatment-4oz-3 Bottles - www.salonbusiness.co.uk

Portfolio of Treatments

KCSMOOTH is the newest addition to the portfolio of smoothing treatments that Keratin Complex offers including the award-winning Natural Keratin Smoothing Treatment that started it all, Express Blow Out®, the speedy, colour-locking treatment that takes just 15 minutes as an add-on to every colour service and Personalized Blow Out®, their customisable treatment, particularly suited for the curly client looking to define curl and reduce frizz.

Beautiful Every Day

“We are thrilled to be launching KCSMOOTH™ to the marketplace. Our mission is to provide salons and stylists with a customisable portfolio of treatments for every client that sits in their chair. KCSMOOTH complements our full portfolio and will help stylists deliver beautiful hair every day and maximise their revenue.” said Tom Kimber, Brand and Executive Sales Director, Rebel Beauty Brands.

KCSMOOTH™ as well as all Keratin Complex treatments and products are available through Rebel Beauty Brands LTD.