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| June 24, 2018

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Katy Perry Goes Purple With JOICO For Her European Tour

Katy Perry Goes Purple With JOICO For Her European Tour
Sam Robinson

Following Katy Perry’s Cherry Blossom pink hair color with JOICO Color Intensity Color Butters, Nine One Zero Salon celebrity hairstylist Rick Henry, has now transformed her color into a gorgeous “blueberry crush” using Color Butter again to give the superstar a striking and fresh new look for the European leg of her tour at her first stop, Cologne, Germany.

The Formula

15ml of JOICO Color Intensity Color Butter Purple mixed with 60ml of JOICO K-Pak Intense Hydrator to dilute Color Butter to the perfect purple tone Henry and Katy Perry were looking for (right on trend for Pantone’s Color of the Year). Apply to clean wet hair – let it process for 10 minutes, then rinse, light shampoo and then style. Henry recommends spraying JOICO Body Shake or Hair Shake and lightly tousle with fingers, to achieve Katy’s perfectly imperfect look.

Katy Perry purple hair - www.salonbusiness.co.uk

For longer-lasting Color Use Color Intensity Semi-Permanent Color

Conversion Formulation: 60ml Color Intensity Clear + 7ml Color Intensity Indigo. Apply to level 10 blonde hair and process for 20 minutes. The end result? Beautiful, shiny and healthy, eye-catching color.

*featured image by @katyperry Instagram. 

You can find out more about the brand and its products, by visiting JOICO here.