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| February 28, 2021

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Kao Salon Division Announces Isana Kontsevaya to Lead EMEA Region

Kao Salon Division Announces Isana Kontsevaya to Lead EMEA Region
Sam Robinson

Kao Salon Division, home to the Goldwell, KMS, Oribe and Varis brands, has announced the appointment of Isana Kontsevaya to the role of Vice President, Salon Commercial, EMEA (Europe, Middle East, Africa) and member of the Global Executive Salon Leadership Team.

Career History

Ms. Kontsevaya comes to Kao with deep experience in the Salon business, having served in executive roles for the Wella brand under various ownership entities. As part of her tenure, Isana successfully led the sales organisation in the UK & Ireland and consequently commercial transformation globally. Previous to her work in the salon industry, she had proven her expertise in other FMCG categories and built a foundation for distributor operations in Eastern Europe.


“We are confident that Isana’s experience in leading large-scale salon sales organizations, with high volume and impressive growth, together with her extensive track record of leadership in the areas of go-to-market plan development, capabilities, innovation and transformation, will serve the organization well during our crisis recovery process and in the long term,” said Cory Couts, Global President, Kao Salon Division.


“In these unprecedented times I am honored and excited to join highly reputable Kao Corporation. I am also coming back to my passion, the Hairdressing Industry, to serve its people and give my best to support our customers in coming out of adversity and to help them to flourish in the years to come,” said Kontsevaya.


In her role, Isana will be responsible for executing the strategies of Kao Salon Division while being an advocate and voice for the Salon business in EMEA. She will report directly to the Global President, Kao Salon Division.

For more info on the brand, please visit Kao Salon Division here.