KAM Hair and Body Spa Talks How To Be A Fashion Salon
HAIRDRESSING HAS ALWAYS BEEN A STYLISH BUSINESS, BUT NEVER BEFORE HAS IT BEEN SO ENTWINED IN FASHION AS IT IS TODAY. IT’S WHY MANY SALON OWNERS ARE PUTTING FASHION HIGH ON THE AGENDA. WE SPEAK TO KAM HAIR AND BODY SPA’S OWNER TO FIND OUT HOW.
KAM Hair and Body Spa’s Owner, Karen Thomson, is well- equipped to speak on the importance of being a fashion forward salon, having bagged Salon Business Awards Fashion Salon 2019.
According to Karen, the first thing you need to do is make sure the services you offer are on-trend. At KAM Hair and Body Spa, they purchased the premises next door to be able to host a wider range of services, but the most important thing, as Karen says, is to update your services regularly and offer clients something new to keep them coming back, as well as encourage their loyalty.
“In hairdressing it’s so important to stay up to date with the latest trends, as the industry changes all the time and we need to be aware of the treatments, styles and techniques to be able to provide our clients with what they want before our competitors,” says Karen.
She has witnessed the change social media has had on her clients too, as they’re exposed to trends quicker than ever before, to which she says: “We need to be aware of these 33 emerging trends before clients are, and be able to offer the relevant services from the get-go.”
What you do outside of the salon is almost as important as on the inside. At KAM, they’re regularly involved with fashion opportunities such as working backstage at London Fashion Week with local brand, Johnston’s of Elgin.
“This is a great way for us to delve into the fashion world and see what the trends are going to be for the upcoming season in order to take these back to the salon and share
them with the team. “If you or your team are ever asked to work backstage at fashion events, you should always seize the opportunity, which will add to your experience and give you a wealth of knowledge to take back to the salon.”
Everyday Karen encourages her staff to indulge in fashion. She tells them to look for inspiration in everything…architecture, magazines including all the glossies – Vogue, Marie Claire, Glamour and Cosmopolitan – and also trade hair magazines, interiors publications, Global Fashion Weeks and catwalk shows, as well as by looking on the internet and on social media – particularly Instagram, she adds.
If you work at KAM, she’ll insist you have your own Instagram page to showcase your salon work, such as incredible colour changes.It’s also a great reference point to see what other salons/hair stylists are doing.
Get On Insta
“Instagram is the ‘big thing’ at the moment and it’s so important that as stylists we look at this platform regularly to see what the latest craze is and what celebrities are sporting in regards to their hair – whether it be extensions, natural textured hair looks or are showcasing on-trend colours such as pastels or neons,” explains Karen.
Whatever you’re doing on social media, you should remember to do it in the real world too. Ask other stylists if any new colours, cuts or styles have caught their eyes recently and ask your friends and family. “It’s always great to get people’s outlook and opinions on what they think is looking great and the more comments you hear on specific looks, the more you can determine what will be popular for the season ahead,” adds Karen.
Think you’ve got what it takes to win the #SBAwards’ Fashion Salon crown, get your entry pack from the Salon Business site here.