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SalonBusiness.co.uk | November 22, 2017

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JOICO Adds A Brand New Family Of Shades - SalonBusiness.co.uk

JOICO Adds A Brand New Family Of Shades
Rebecca Parker

In addition to its Repair+ Permanent Crème Color line LumiShine®, JOICO has added a brand-new family of shades! Infusing natural base tones with radiant warmth and reflections of gold, the Natural Red Gold series RRP £8.95, (5NRG, 6NRG, 7NRG, 8NRG and 10NRG) covers grey naturally whilst delivering long-lasting and luminous results for the most flattering wearable shades. Furthermore, these new shades also contain the JOICO patented Argiplex™ technology! This features Arginine to leave the hair re-strengthened and deliver two times the shine.

Take Note
The new LumiShine® Natural Red Gold shades can only be used on hair that is no more than two levels above the client’s starting level. Hairdressers should not use the LumiShine® Natural Red Gold shades on pre-lightened hair.

Lumishine

What’s To Love?
-Natural Red Golds that have a natural base to prevent fading to pink.
-Up to 2X shinier hair (vs. untreated hair).
-Reduced breakage (combing breakage on damaged hair with K-Pak Color Therapy Shampoo and Conditioner. vs. non-conditioning shampoo).
-Delivers exceptional color longevity and vibrancy.
-100% grey coverage (on hair with up to 50% gray. For hair with more than 50% grey, add 25% Natural (.0) to the formula at the same level.
-100% replenished and re-strengthened hair (when using K-Pak Color Therapy Shampoo and Conditioner).
-Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos (with K-Pak Color Therapy Shampoo and Conditioner).
-Leaves hair 2x softer (when using with K-Pak Color Therapy Shampoo and Conditioner).
-Optimal viscosity for drip-free bowl and brush application.

Intrigued? Find out more at LumiShine® or JOICO.