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| April 23, 2019

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Joe Mills launches new venture with Primark

Joe Mills launches new venture with Primark
Sam Robinson

Session hairdresser and entrepreneur Joe Mills has joined forces with Primark for his new venture, Mills, in a bid to offer affordable hair in the high street giant’s stores.

About The Store

Joe, who already owns The Lounge Soho and Joe and Co in London, will open the 900sq ft barbershop at the flagship Birmingham Primark store with a menu consisting of cuts, wet shaves and facials. It will also host its own coffee bar and retail area with Redken Brews men’s hair products.

Opening April

The barbershop will open in Birmingham in April, with Joe working with the retailer to bring high-quality hairdressing to the masses.

Modern Environment

Joe said: “We are very excited about bringing this new brand to the high street, at a time when the high street is facing its own challenges. Our partnership with Primark will ensure the professionalism and high standards of hairdressing and barbering are met in an innovative, inspiring and fashion-forward environment. We want to encourage men of all ages to come to the high street and get their hair cut in an informal and modern environment.”

Find out more about Joe Mills here.