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| February 18, 2020

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Joe Mills launches latest venture with Primark

Joe Mills launches latest venture with Primark
Sam Robinson

Session hairdresser and entrepreneur Joe Mills has joined forces with Primark for his new venture, MILLS, in a bid to offer affordable hair in the high street giant’s stores.

About Joe

Joe, who already owns The Lounge Soho and Joe and Co in London, will open the 800 sq ft barbershop at the new Manchester Primark store with a menu consisting of cuts, wet shaves and facials. It will also host its own retail area with Redken Brews men’s hair products. 

The Opening

The barbershop will open in Manchester in July, with Joe working with the retailer to bring high-quality hairdressing to the masses.

Affordable Hair

Joe said: “We are very excited about bringing this new brand to the high street, at a time when the high street is facing its own challenges. Our partnership with Primark ensures that everyone can access high-quality, first-class hairdressing and barbering in an innovative and fashion-forward environment. Whether it’s a beard trim or the latest trend-led haircut, our 800 sq ft space and highly-trained team makes MILLS x Primark the place for great cuts and service.”

Find out more about Joe Mill here.