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| November 13, 2018

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INNOLUXE: THE PLATINUM RANGE HAS LANDED

INNOLUXE: THE PLATINUM RANGE HAS LANDED
Sam Robinson

INNOluxe, the new leader in rebonding and rebuilding technology, is launching their next innovations set to revolutionise the hair care industry once again. This time in the form of their brand new Platinum Range.

About Platinum

The new Platinum range, launching this November 2018, is a huge stride forward for clean, cool, highlighted and ashy blondes. The range includes a luxurious toning shampoo, conditioner and mask for both in-salon and at home use, extending the life of these fabulous blonde tones which have been tricky to maintain until now. These Platinum products make it easier than ever to rock that true blonde shade in between colour appointments without compromising on condition. The Platinum range is all about luxury and enjoying a slice of salon quality each and every hair wash.
Of course, the magic doesn’t stop there. The sulphate and sodium free range not only tones to perfection but adds strength, shine and our signature INNOluxe sensation each and every hair wash. That ‘INNOluxe feeling’ is no longer reserved for the salon!

It’s A lifesaver! 

“It’s just bloody good. The world is always looking for the magic wand for unwanted yellow
tones, well we found it and it’s a lifesaver!,” says Sophia Hilton, founder of Not Another Salon and INNOluxe ambassador.

The Platinum Shampoo

A luxurious sulphate and sodium chloride free, deep purple shampoo that neutralises the yellow pigments in the hair leaving a cool tone, along with nourishing and protecting the hair and adding a gorgeous INNOluxe shine. Apply to damp hair and massage into a lather. For greater toning, leave for 3–5 minutes, then rinse thoroughly. If the desired colour effect is achieved, alternate with a suitable colour safe shampoo to avoid over-pigmenting.
RRP £21.00 – 250ml, £34.00 – 500ml

The Platinum Conditioner

This super lightweight violet conditioner nourishes, strengthens, moisturises and adds shine while softly neutralizing yellow pigments in the hair, leaving a cooler tone. Apply to pre-shampooed hair and comb through. For greater toning and extra conditioning, leave for 3–5 minutes, before rinsing.
RRP £23.00 – 250ml, £37.00 – 500ml

The Platinum Mask

A sumptuous blend of Argan Oil and Hydrolyzed Wheat Protein builds the foundation for this deep blue mask to complete the new range. Along with continuing to neutralise orange and yellow pigments, this mask seals the hair full of nourishment, strength and moisture to create the in-salon INNOluxe shine you see all over Instagram! Apply to pre-shampooed hair and comb through. For greater toning and extra conditioning, leave for 3–5 minutes, before rinsing. If the desired colour effect is achieved, alternate with INNOluxe Platinum Conditioner to avoid over-pigmenting.
RRP £21.00 – 150ml, £50.00 – 500ml

Find out more about all of the Platinum products on Innoluxe here.