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| July 14, 2020

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HAIR LIKE YOU: The new collection from Great Lengths

HAIR LIKE YOU: The new collection from Great Lengths
Sam Robinson

The latest collection, HAIR LIKE YOU, from hair extension specialist,Great Lengths focuses on the transparent and strong model that Great Lengths Hair Extensions offers a bespoke service to each individual. HAIR LIKE YOU means that hair can be completely customised depending on the needs and lifestyle of each consumer.

The New Collection

It successfully showcases the true breadth of colour, texture and length in the Great Lengths range. Paired with the undisputed quality, highly ethical sourcing practices and a secure and prominent fixture in the luxury extension market.

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Educating Wearers

Great Lengths is on a mission to educate wearers and non-wearers of Great Lengths about how extensions can help provide a natural enhancement and address common hair problems, creating results which can no longer be achieved with natural hair. Over time hair weakens, as a result of many factors including styling, weather, colouring and the natural ageing process. Great Lengths aims to help restore the look of what has been lost, naturally, with 100% human hair extensions which are ethically sourced, and ultimately help women feel more confident.

Changing The Concept

Through this new approach, Great Lengths aims to change the concept of extensions in the mind of the consumer by making hair extensions appealing to every woman. Whilst remaining a popular trend, gone are the days where extensions are purely used to add length to hair. More and more clients are turning to Great Lengths to help combat real hair issues including thinning hair, filling sparse areas, adding volume and also colour and depth without causing damage to the hair with chemicals and dyes.

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New Path

Speaking about the new collection, Fabio Massimo Antonino, CEO of Great Lengths International said, “We want to become an effective enabler to let women finally have the hair they deserve. We have brought it right back to Italy, where Great Lengths originates, to create a beautiful new collection which will portray the new path we are taking our clients down in 2019”.

Restoring Confidence

Joscelin McCourt, CEO for Great Lengths UK & Ireland, said: “We continue to receive feedback from our stylists about Great Lengths enabling their clients to feel more positive in themselves restoring confidence, through natural and subtle bespoke enhancements. The new collection is about resonating with our current clients and future clients, as well as our salons and stylists, so they recognise that with Great Lengths, natural and beautiful hair and styles can be achieved everyday”.

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Collection Inspiration

Paying homage to its heritage, the collection was shot in Rome, the iconic city where Great Lengths was founded. It centered on the concept of female empowerment which can be ignited through individuality, rather than standard expectations and trends. Taking pride in one’s own physical features and personal taste.The models showcase different hairstyles; long, medium,short, straight and curly highlighting how truly versatile Great Lengths can be in enhancing all types of natural hair.

The Great Lengths’ Story

It’s all about a company whose destiny is to serve hair-stylists and their clients, growing together and helping with real life worries, such as hair loss, beauty, self-care and ageing.

For more information, please visit Great Lengths here.