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| May 1, 2024

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Goldwell and KMS takeover Toronto for Global Zoom 2018

Goldwell and KMS takeover Toronto for Global Zoom 2018
Sam Robinson

Toronto was the hosting city of this year’s Global Zoom event where almost 3,000 passionate stylists from all over the world came together on September 30th and October 1st to experience two days full of creativity and inspirational moments. One of the numerous highlights of these two jam packed days was the world premiere of Goldwell’s 2019 Color Zoom Collection – RMIX.

Academy Sessions 

On Sunday the 2018 Global Zoom Event kicked off with the Academy Sessions to show more hands-on- education than ever before: The Color Zoom Creative Team gave an insight into the RMIX Collection: Global Winners from 2017 Mia Sota, Dylan Tung and Maksim Sotnikov, along with Goldwell International Artists Agnes Westerman and Sascha Haseloff, presented the technical insight of the 2019 Color Zoom Collection.

Global Zoom Day 1 - www.salonbusiness.co.uk

Fashion-Forward

The Master Design Team presented the most fashion-forward designs from Goldwell’s signature programme, focusing on cut, styling and color. Global Cutting Ambassador Jay Mahmood and the team showcased haircuts from the Master Stylist Programme alongside Rodica Hristu who’s color expertise brought to life the Master Colorist Programme.

STYLECOLOR

The KMS Style Council delighted the audience with initial insights about STYLECOLOR. Across the two days, the team showcased a variety of cuts and styles with amazing STYLECOLOR effects to enhance the looks. Lori Panarello (USA) and Edwin Johnston (CAN) led the team on the Academy Stage with Ali Holmes (AUS), Etienne Aijal and Simon Miller (USA) leading the KMS Global Community on the open mic stage at the KMS booth.

The @Pure Pigments Team, Rebecca Hiele and Lindie Blackwell, presented how to use and showcase the beauty of @Pure Pigments. They presented models whose customised colors displayed unprecedented shine, vibrancy and color brilliance, displaying how @Pure Pigments can be used within the daily salon routine.

Global Zoom Day 2  - www.salonbusiness.co.uk

COLOR ZOOM CHALLENGE

Stylists participating in three different categories (Partner, Creative & New Talent) demonstrated their creativity and their interpretation of the current Goldwell Color Zoom Collection to become part of the Global Color Zoom Creative Team. This year, the participants interpreted the ELEMENTAL Collection as they represented their countries at the Color Zoom Live Final. On Sunday, September, 30th, all 79 national finalists from 33 different countries competed live and simultaneously.

Gala Show 

At this year’s event, guests enjoyed cocktails and networking at the Oribe Cocktail Party where they had the chance to immerse themselves into the world of Oribe Hair Care – the newest member of the Kao Salon Division. Following this, the Gala Show was one of the highlights of the Global Zoom Event in Toronto. Over 3,000 hairdressers were thrilled to discover the new 2019 Color Zoom Collection: RMIX – a mix of retro pop with quirky punk elements. RMIX is a mix of bold colors, sharp contours and strong contrasts inspired by Pop Art and graphic minimalism to create an optical pop effect. The Color Zoom Creative Team has created a collection that is playful, energetic and refreshing.

Global Winners 

The Gala Show came to a close with the much anticipated announcement of all three global winners, all of whom had demonstrated astounding hairdressing skills in the Color Zoom competition:

  • New Talent category: Nushka Barbosa, Netherlands
  • Creative category: Roos Topley, Netherlands
  • Partner category: Lieke Nijenkamp, Netherlands

Global Zoom day 3  - www.salonbusiness.co.uk

Stylists’ Favourite Award

Again Lieke Nijenkamp from the Netherlands (Partner category) won the Stylists’ Favourite Award, together with Nushka Barbosa from the Netherlands (New Talent category) and Pedro Alvarez from Mexico (Creative category). The Goldwell Stylists’ Favourite Awards are a set of awards linked to the Color Zoom Challenge. The special feature of these awards is that anyone, anywhere in the world, is able to vote via an online platform to choose their favourite entry in each category, from all of the National Gold Winners.

Color Zoom Hall Of Fame 

The Color Zoom Hall of Fame award is dedicated to recognising former Color Zoom winners who have used Color Zoom as a platform for advancing their career. This year two winners were announced: Neil Barton from the UK and Rodica Hristu from Canada – both for their dedication and mentorship of Color Zoom teams throughout the last decade.

Artist Sessions

Mario Krankl, the world champion hairstylist, presented his unique creations, up-dos and avant-garde styles during this fashion-forward Artist Session. Mazella & Palmer who are renowned globally in the salon industry for ground breaking education and artistry, took to the stage to give insight into the inspiration behind the cutting and colouring techniques for some of their most iconic collections, with incredible video concepts and live model demonstrations.

Farewell Party 

The Farewell Party on Monday evening took place in one of the hippest nightclubs in Toronto – Rebel. Of course this was the crowning finale of the 2018 Global Zoom Event. Global Zoom 2019 will take place in Vienna. “Hairdressers from all around the world enjoyed the Global Zoom Event in Toronto, a city which never sleeps. We had two incredible and inspirational days with more educational content than ever before. This year we were delighted to welcome Oribe Hair Care to the global family of Kao Salon Division and we had the great chance to give our Global Zoom attendees a “sneak peek” into the world of Oribe.”

Find out more about the Goldwell Colour Zoom Challenger here.