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| April 10, 2020

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Get The Look: Nomaid Gypsy Locks by Eugene Souleiman X PREEN SS19

Get The Look: Nomaid Gypsy Locks by Eugene Souleiman X PREEN SS19
Sam Robinson

Loved Eugene Souleiman’s Nomaid Gypsy look for PREEN SS19? He used minimal product in the hair to begin, and instead starting by using a low heat and low power setting to create the base texture for the look. Here’s how to recreate it. 

get the look 1 Preen hair ss19  -

Step By Step 

  • “Start by drying the hair using the ghd air hairdryer (£99) without any wet product to begin with.
  • Twist the hair into a slight S shape to add fuller body and firm texture to the hair, using the hairdryer without a diffuser or nozzle so airflow is sporadic and less precise in airflow.”
  • “Next, take a medium sized section of hair above the ear and add a rope braid.
  • Use black hat elastic to criss-cross along the top section of the braid, keeping hair tight and working the elastic into the hair.
  • Take the rope braid with elastic only half way down the section of hair and then braid the rest of the hair in a simple plait. Tuck the excess hair in front of the ear to create more depth to the look.”
  • “Then, scrape the hair back into a low pony – don’t use a brush and instead comb through the hair using your fingers in a rigid motion to add cob-webby and rugged appeal, reminiscent of the travelling gypsy.
  • Once the pony is secured, press the ghd platinum+ styler (£175) along the ponytail so hair appears more rigid and stiff.” 

Preen hair look 2 SS19  -

For Girls With Longer + Thicker Hair

‘We added a criss-cross with black elastic to the top of the ponytail before flattening out the bottom half of the hair, gently pressing the ghd platinum+ styler across the width to replicate the squashed texture seen at the top of the hair.” – Eugene Souleiman

The Technique

Using the ghd Platinum+ styler (£175), the world’s first smart styler which contains ultra-zone technology, allowed Eugene to flatten the end of the ponytail without jeopardising the shine or finish of the ends.

To find out more about ghd and its products, visit ghd hair here.