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| October 21, 2020

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Joanne Charlton

Top haircare brand R+CO and its team have just returned from Milan, where they were busy styling the hair for fashion shows Federico Curradi, DAKS London and Ermanno Scervino.

Want to know how their looks were achieved and their inspiration? We’ve got the lowdown below:

Federico Curradi FW17: The inspiration behind this look surrounds a Cherokee story about two wolves. One evening, an elderly Cherokee brave told his grandson about a battle that goes on inside people. He said, “My son, the battle is between two ‘wolves’ inside us all. One is evil. It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego. The other is good. It is joy, peace love, hope serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith.”

The grandson though about it for a minute and then asked his grandfather, “Which wolf wins?”

The old Cherokee simply replied, “The one that you feed.”

HOW TO… Working with clean hair damp down using R+Co ONE Prep Spray, then comb the hair to natural fall. Apply R+Co JACKPOT Styling Crème and work through the hair evenly. Style drying in with fingers until almost dry. If the texture is strong work the hair with a brush to smooth the hair. Evenly coat the hair with R+Co FOIL Frizz + Static Control Spray and finish by shaking the hair to disturb the texture.

DAKS London FW17: The inspiration behind this look paints the picture of a London that breathes ambition and talent. It’s a story of success that leaves the doors to the financial districts half-open for passers by to get a glimpse into the lives of the distinguished English bankers and dandy businessmen.

HOW TO… Firstly hair was dampened with R+Co ONE Prep spray before R+Co JACKPOT Styling Crème was then applied as a styling base. Work the hair into a perfect side parting on the left hand side of the model appoint the mid point of the brow. Comb the hair in a very flat fashion adding a little water if necessary and dry the hair with a brush with no volume at the front. Work R+Co VICIOUS Strong Hold Flexible Hairspray onto the hair to set.

Ermanno Scervino FW17: The inspiration behind this look shows a modern, international city style. His choices are never ordinary; he loves to combine leisurewear and tailored suits, slim and relaxed options, manly patterns such as Prince of Wales and dogtooth with innovative technical processes.

HOW TO… Hair was damped down with water and R+Co ONE Prep Spray then R+Co CHIFFON Styling Mousse was applied. Dry the hair according to natural movement but off of the face, the finish with R+Co CONTINENTAL Glossing Wax and R+Co OUTER SPACE Flexible Hold Hairspray.