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| August 2, 2020

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EXPOSE YOUR “NUDE GLOW”: New LumiShine® Nude Glow Shades

EXPOSE YOUR “NUDE GLOW”: New LumiShine® Nude Glow Shades
Sam Robinson

Neutral tones and natural colors, the desire for these natural-looking yet still vibrant color palettes, doesn’t stop with makeup. Imagine a palette that takes “natural” to new heights. A range of universally flattering, radiant shades – from sand sable, beachy-bronze and beyond – that mingle warmth and luminous nude tones. That’s the brilliance of the new LumiShine® Natural Warm series. These “Nude Glow” shades are a collection of permanent and demi-permanent crème, and demi-permanent liquid color that deliver stunning, glowing looks – and the healthiest-looking hair ever.

The Perfect Blend

Larisa Love, JOICO brand ambassador: “I love the new JOICO LumiShine® Natural Warm “Nude Glow” shades because they are the perfect blend of neutral and golden shades to enhance any skin tone and bring out their natural glow and luminosity!”

LumiShine Demi-Permanent Liquid Color 10NW -

The Benefits

• Delivers up to 2x shine* • Reduced breakage** and 100% replenished and restrengthened hair***
• Nourishing protection that seals in moisture, softness and shine for up to 30 shampoos****
• Delivers exceptional color longevity and vibrancy
• Offers 100% gray coverage (permanent crème color) • Optimal viscosity for bowl + brush or bottle application

* vs. untreated damaged hair
** Combing breakage on damaged hair with K-Pak Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo

For more info on the brand, please visit LumiShine here.