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| May 30, 2020

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ESSEX SALON WOWS CROWDS AT LOCAL FESTIVAL

ESSEX SALON WOWS CROWDS AT LOCAL FESTIVAL
Sam Robinson

A DRAMATIC show featuring pole dancers, rising stars of the hair world and a toy themed dance extravaganza left crowds shouting for more at an Essex festival.

The Show

Colchester based hair salon, Alter Ego Hair Design, created a jam packed show at M Festival 2018 in Peldon, Essex, for the second year running. As the only salon staging a show during event, organised by EASI Hair Supplies/Milkshake-Essex, the talented team of stylists from the salon let their imaginations run riot with hair that showcased creative cutting and colour.

Avant Garde Reputation

The salon’s reputation for avant garde styling was one of the reasons festival organiser, Josie Deex-Newman invited Alter Ego to get involved. She said: “We wanted a show with a wow factor more than a look and learn event. “The Alter Ego Team always create wonderful shows with a lot of energy, passion and diversity. This year was no different; the show was amazing.”#

Alter Ego Hair Design at M Fest  - www.salonbusiness.co.uk

Behind The Scenes

Using lots of models on the day meant that the hard work started in the weeks running up to the event with lots of colours and cuts being done in advance at the Church Street salon.

Final Touches

On the day, finishing touches were added as the team worked flat out to ensure every model was ready for the packed event. To kick things off, a pole dancer took to the stage and had her hair cut upside down during her dance. This was followed by the youngest members of the team showcasing their cutting and styling talents live on stage. Finally 24 street dancers took to the stage sporting hair styles inspired by toys of all kinds and performed a riveting routine that proved a huge hit with audiences.

A Great Showcase

For Alter Ego Hair Design owner, Nick Mitchell, supporting local festivals of all sizes is something both he and the team love doing. He said: “For many years we ran a hair rescue tend at V Festival and this is our second year at M Festival. “For us it is a great chance to showcase what we do, have a huge amount of fun and a great day out with the team mixing with fellow hair lovers and music fans.”

For more information on the brand and its services or products, please visit Alter Ego Hair Design here.