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| November 26, 2020

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Sam Robinson

The Coty brand, EIMI from Wella Professionals, is proud to join London Pride as an official 2018 partner. EIMI believes beauty comes from diversity and grows with individuality. The professional hair salon brand wants the partnership to help bring confidence and the joy of expressing your beauty, your way, how you want, independently of who you are.

Official Partner

“We are very happy to be an official partner to London Pride this year and believe the values of London Pride are perfectly encapsulated by our salon partners who use the craft of hairdressing to help express the beauty of diversity” says Sheila Jackson, Education & Events Director, Coty Professional Beauty. 

Pop Up Shop

Prior to the London Pride Parade, EIMI will launch two of its bestselling products; Sugar Lift and Pearl Styler in limited edition rainbow coloured packaging in salons across the UK and Ireland. EIMI will also host a pop up shop in partnership with London Pride on Monday 18th June in Soho. The pop up shop will offer blow dry appointments to the public in return for a donation that will go towards supporting London Pride.


“We are very proud to be part of an industry that is full of passionate hair creators who every day help people express their individuality as they want, independently of who they are. We hope that EIMI, through the partnership with London Pride, will bring confidence and joy for more people to express themselves as they want” says Kyle Karim, Wella Commercial Director, Coty Professional Beauty.”

This Year’s Parade

Pride in London now attracts over a million people to central London each year, having grown in scale and ambition to become one of the world’s largest Pride events. It provides a platform to campaign for extension of LGBT+ rights and acceptance at home and abroad. This year’s Parade through the capital will take place on the 7th July 2018 with around 50 members of the Coty Professional Beauty UK and Ireland team expected to be a part of the Pride Parade. Follow along with #WELLAPRIDEUK #SHOWYOURPRIDE. 


For each Wella Professionals EIMI limited edition product produced Wella donates £0.5pence to support London Pride LGBT+ communities (Wella Professionals EIMI Pearl Styler RRP £11.30, Wella Professionals EIMI Sugar Lift RRP £10.80). 

To find out more, please visit Wella Show Your Pride here.