East meets west
Rush Hair’s International’s Artistic Director, Andy Heasman and Editorial Director Tina Farey were invited to present the L’Oréal Professionnel spring summer 14 It Looks show and seminar in Taiwain. The National Taiwain University’s sports stadium played host to the event with 1,000 in attendance including some of the of the hairdressing industry’s finest talent and international press.
The team were given a styling brief consisting of four futuristic inspired themes which they would enhance by putting their own spin on to the concept to create some stunning looks. Each theme differed from the next with ‘Office Lady’ featuring geometric cuts with an elegant and feminine edge while candyfloss textured hair featured in the Artist collection.
Models featuring in the Spaceman collection showed off some well crafted Avant Garde styles and in the Super Star collection vivid colour was key, with the RUSH team using the L’Oreal Professionnel hair chalk onstage to create eyecatching and beautiful colours.
Andy said: “The astounding reaction from the night has proved was a great success it has been.”