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| August 24, 2019

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Lady Gaga’s Personal Master Hairstylist Partners With Joico

Lady Gaga’s Personal Master Hairstylist Partners With Joico
Sam Robinson

Already nominated for the industry’s top prizes – SAG Awards, The Golden Globes and the Oscars – Lady Gaga’s star is shining brighter than ever, which means her iconic looks on the red-carpet and upcoming Las Vegas residency will be in the spotlight.

Who’s Behind Gaga’s Look

The looks that consistently make all of us gaga in adoration and awe come from her personal team of stars who make up “The Haus of Gaga” and Frederic Aspiras is the man of the hour for her memorable hairstyles and countless hair-color makeovers. In an exclusive partnership for hair color, care and styling, JOICO will be right there to make sure celebrity hair stylist & wig-expert, Aspiras, has the best and first name in healthy hair care and color.

About The Partnership

The coming together of this shining hairstyling star and the company known for its healthy hair innovations was a no-brainer. With his countless examples of supreme-Gaga hair, Aspiras needed a hair color that could keep the hair supremely shiny and healthy looking, as well as care and styling he could not just count on but could help him battle the struggles faced in performing his hairstyling and haircoloring works of art. He needed products that treat and color wigs to maintain their quality and condition. Whether editorial in high-fashion or commercially chic, Aspiras will be bringing high-style and glamorous looks throughout Lady Gaga’s 2019 appearances, red-carpet events, and tours.

What’s Next

Throughout the partnership, Aspiras, together with JOICO, will bring audiences monthly howto’s and color formulas on Gaga’s hairstyle and color looks, that are perfect for the inquiring minds of fellow hair-professionals eager to learn and match up their own skills. What’s more, there will be tips, hair-hacks and other hair secrets that will be friendly for at-home, everyday #hairgoals, so fans can get their own hair looks to go “gaga” over.

A Pivotal Moment

“Partnering with Frederic will be amazing during a pivotal moment in both his and Lady Gaga’s careers. There is so much talent they will be sharing with the world this upcoming year – we’re thrilled to be a part of it,” exclaims Valerie Robinett, JOICO Senior Director for Digital Marketing and Communications. As a key member of “The Haus of Gaga”, Frederic has been instrumental in bringing to life the iconic looks Lady Gaga has come to be known for and as the first name in healthy hair the “joi-ful” brand will be right there as the foundation for those hair creations.

You can follow all the amazing looks on Instagram @fredericaspiras, @Joicoeurope and @ladygaga (featured image via @ladygaga).