CRISTA COBER TEAMS UP WITH L’ORÉAL
During its 2018 International Brand Event in Paris, L’Oréal Professionnel revealed its new 2018 International Spokesperson: Crista Cober.
Tell Us More!
A world-renowned Canadian model, Crista Cober joins the brand’s glam team alongside Alexa Chung who also became L’Oréal Professionnel International Spokesperson just a few weeks ago. Crista Cober will be the face of the brand’s two most strategic launches in 2018: Botanea, the first 100% herbal and vegan professional haircolor of the L’Oréal Group, and Source Essentielle, the first vegan and natural professionnal haircare refillable in salons.
Hailing from Canada, Crista Cober’s 12 years long career has been one studded with features in high profile editorials and campaigns. Her standout career has earned her a major power in the modelling world. With further campaigns for YSL Beauté, Fendi, H&M, Balmain, Armani, Tiffany & Co, her portfolio boasts an impressive array of covers, appearing on Vogue Turkey, Vogue España and Vogue Netherlands, Harper’s Bazaar, ELLE, Numéro Magazine…
The Face of L’oreal Professionnel’s Natutality Innovations
Crista Cober will be the face of Botanea, the first 100% herbal and vegan professional haircolor of the L’Oréal Group, that combines both naturality and professional results. With its three herbal ingredients – cassia, henna, indigo – that only a hairdresser can mix together, Botanea is a new breakthrough haircolor service that offers a wide palette for tailor-made shade combinations, from light blonde to dark brown, not only warm shades but also cool ones, and up to 100% of white hairs blended in.
Crista Cober will also embody Source Essentielle, the brand’s first vegan and natural professional haircare range refillable in salons for a true natural and professional result, a natural touch and the perfect finish of fresh salon hair.
A Word Fom Marion
“We are delighted to welcome Crista Cober in the L’Oréal Professionnel family. Crista has a fantastic personality, she perfectly embodies the L’Oréal Professionnel woman and is really a perfect match to represent our 2018 innovations on Naturality as she is truly ecosconscious: Botanea in haircolor and Source Essentielle in haircare”, says Marion Brunet, L’Oréal Professionnel International General Manager.
To find out more about L’Oréal Professionnel, visit their site here.