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| January 26, 2021

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creatively up-cycling

creatively up-cycling
Joanne Charlton

Think outside of the box when it comes to sustainability. Goldwell and KMS did when they partnered with London College of Fashion to up-cycle their product delivery boxes. The result? Artisan festive displays and gift packs for salons.

Goldwell and KMS partnered with London College of Fashion to up-cycle their product delivery boxes to design an innovative and inspiring installation that salons could easily put together to create their own Winter Wonderland – in a nod to the brand’s mission to be 100 percent sustainable by 2030.

p21 v2_RETOUCHAnd all this was undertaken with students working remotely in teams across the globe because of Covid-19. From reindeers to fir trees, the teams used their own backgrounds and memories to bring the magic of Christmas to life through a range of quick-to-build festive decorations – and all created from recyclable packaging. 

The four winning students will now have their sustainable creations produced and dispatched with Christmas orders, giving the opportunity for display in Kao partner salons across Europe. 

BA Fashion Marketing Student Ruth Slater, who took part in the project , said: “This collaboration provided me with the opportunity to create and present a response to a live industry brief. 

“It’s shown me the importance of challenging myself and provided me with a renewed sense of confidence in my abilities. I am beyond grateful to have taken part, the project has helped me to grow personally and professionally, and I can’t thank all those involved enough.”

Liz Gee, Interim Dean of LCF’s Fashion Business School, said: “Collaborating with KAO on this project was a wonderful opportunity for the students. KAO, like LCF, share a number of common values especially when it comes to building a sustainable and eco-friendly future for generations to come. 

“Through KAO’s Kirei Lifestyle programme, their work is truly ground-breaking and represents everything we look for in a corporate partner, as well as reflecting the College’s Better Lives agenda. We are truly delighted to have been asked by KAO to take part in this fabulous project and look forward to seeing the winning work in situ!”

Stephanie Bruce, EMEA Director of Education said: “As a business, we’re constantly looking for ways to inspire our hairdressers, so through our collaboration with London College of Fashion, we have provided a range of imaginative tools and decorations to help each create their own bespoke festive salon experience for their clients. 

“Innovation is at the heart of everything we do at KAO and we are so excited to take this to a new creative level through our partnership with LCF and let our salons have some fun. The eye-catching festive displays will no doubt turn heads on the high street at a time when we welcome our clients back.”

Agnes Westerman, International Guest Artist for Goldwell added: “We live in an uncertain world. Things are changing. But with that, I always see the positive side of things. Christmas time is THE time to connect with people you love. I’ve always looked forward to Christmas time, the busiest time of the year in the salon. 

“Making people feel beautiful, giving them tips and tricks and letting them feel happy with themselves is the best gift you can give! That’s why I’m excited to have KAO’s new Christmas range in Salon.”

To further support salons this Christmas, KAO has created a range of gift packs aimed at addressing some of the common winter hair challenges clients experience each year. Each pack brings the best products across Goldwell, KMS and Kerasilk and will provide the ultimate stocking filler for anyone wanting to nourish their hair this season.