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| November 19, 2019

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CREATIVE GENIUS

CREATIVE GENIUS
Joanne Charlton

Legendary session stylist Sam McKnight has been announced as ghd Global Creative Director and makes his debut with a campaign collection to mark the launch of ghd eclipse, shot by Rankin.

Sam created the hair for the campaign – featuring an evolution of texture through five striking images of one model and a short creative film – as his debut for ghd in his new role.

“It’s great to be working with ghd – a ghd styler has been an essential in my kit bag for many years,” says Sam. “I don’t think there could have been a better way to begin our relationship than with the new campaign for ghd eclipse. Rankin’s iconic photography, combined with the creativity of ghd eclipse, has created a campaign that, for me, embodies the spirit of ghd.”

Rankin – famous for his compelling, creative and iconic portraiture – captured images in a pared-back, nonchalant style that makes Sam’s hair looks the focus of the campaign, and brings to life its key message: Greatness comes to those who create.

“It was great to work with Sam on the new campaign. He’s the best at what he does and we were on the same page when it came to the result: Showing the life and personality behind the hair he’d created,” says Rankin.